InsuranceDekho, a leading online insurance platform, has partnered strategically with the Tamil Nadu Premier League (TNPL). The insurance company has become the competition’s official insurance partner for the 2024 season.
This collaboration has marked a significant step forward in the insurance aggregator’s expansion into the vibrant South Indian market.
As part of the partnership, the insurance marketplace will enjoy prominent branding throughout the tournament, including on-ground activations, peripheral advertising, and boundary boards. The brand will also engage with cricket fans through exciting social media contests, offering match tickets as prizes. Additionally, the insurance technology firm will sponsor the coveted “Safe Hands of the Match” award, recognizing the player with the most catches in each game.
Speaking on the partnership, Ish Babbar, co-founder, of InsuranceDekho said, “Our partnership with TNPL is a strategic move that aligns with our expansion plans in South India. By supporting local talent and connecting with cricket enthusiasts, we’re not just reaching a wider audience – we’re building trust and fostering meaningful relationships. This sponsorship embodies our belief in the unifying power of sports and our commitment to engaging with communities through events that resonate deeply with our target markets.”
TNPL’s massive following provides online insurance brokers with an unparalleled platform to enhance brand visibility and build trust among cricket fans in the region. The partnership is expected to further strengthen the insurance search engine’s market leadership and drive business growth.
InsuranceDekho is a leading online insurance platform in India, offering a comprehensive range of insurance products including motor, health, life, and travel insurance. As a subsidiary of CarDekho, the company leverages technology to provide users with a seamless and transparent insurance buying experience. With a focus on customer satisfaction, the insurance advisory service compares policies from multiple insurers to help users find the best coverage at competitive prices.
In addition to the insurance shopping portal partnership, the T20 League of Tamil Nadu has also announced a sponsorship agreement with Campa, a popular Indian soft drink brand.
In the seventh match on the TNPL 2024, Siechem Madurai Panthers will take on Trichy Grand Cholas tonight at 7:15 PM IST.