Panini, the world leader in legally licensed collectibles, and Instamart, India’s pioneering rapid commerce platform, have announced the highly anticipated introduction of the FIFA 365 Adrenalyn XL 2026 trading card set in India.
The collection, which marks Panini’s introduction into the Indian market, is now available on Instamart, bringing the world of football closer to fans through fast access. Dream Theatre and Kiddies International, Panini’s official distributor in India, are supporting the launch, ensuring the collection’s smooth statewide distribution.
The promotion capitalises on the country’s fast rising football fan population and need for collectibles. With the FIFA World Cup 2026 taking place from June 11 to July 19, and an exclusive, expanded line of collectible cards slated to launch later in May, the collaboration is primed to unleash a new wave of hobby-led, impulse-driven purchases on rapid commerce platforms.
The FIFA 365 Adrenalyn XL 2026 collection includes over 300 football stars from leading clubs and national teams. Instamart offers a variety of items, including Starter Packs, Classic Tins, and Multi-sets, all of which provide the thrill of discovering rare and limited-edition cards such as the ‘Golden Ballers’ and ‘Invincible’ subsets.
Arjun Choudhary, VP Growth, Instamart, said, “At Instamart, we’re constantly looking to go beyond everyday essentials and bring consumers closer to what they love. We’ve seen a significant surge in hobby-led purchases on the platform, and football being a passion that unites millions across India, stands out strongly. With the FIFA World Cup around the corner, this partnership with Panini couldn’t be better timed. We aim to make the thrill of collecting instantly accessible, whether it’s a late-night pack opening or a last-minute gift.”
Ivam Faria, Managing Director, Panini Group, said, “India is one of our fastest-growing markets for football collectibles. By launching the FIFA 365 Adrenalyn XL™ 2026 collection, we are bringing the thrill of the stadium directly to the fans. Our partnership with Instamart ensures that collectors no longer have to wait days for their packs; they can start their hunt for rare cards instantly.”
Jiggy George, Founder & CEO of Dream Theatre, said, “At Dream Theatre, our mission has always been to bring the best of global toy and collectible brands to the Indian Consumer Indian children and enthusiasts. The FIFA 365 Adrenalyn XL™ series is a cultural phenomenon. By leveraging Instamart’s unparalleled hyper-local network, we are making professional-grade football cards accessible to every neighbourhood in the country.”
The Panini FIFA 365 Adrenalyn XL 2026 series is currently available on Instamart in the “Toys & Games” and “Stationery” categories. The collection is now accessible in key metros including as Mumbai, Delhi-NCR, Bengaluru, Pune, and Kolkata, with a gradual rollout to other Tier 1 and Tier 2 cities underway.
