The gaming and esports division of Nazara Technologies, NODWIN Gaming has struck a multi-year strategic partnership with Insider.in, India’s leading ticketing and events platforms.
Insider.in has become the official ticketing partner in India for NODWIN Gaming’s core IPs, which include DreamHack, NH7 Weekender, and Comic Con India. Insider.in has spent the last several years focussing on providing fans around the country with a varied choice of live and online entertainment experiences.
NODWIN Gaming’s long-standing connection with Insider.in across numerous occasions has established the groundwork for this strategic cooperation. With Insider.in’s seamless ticketing solutions, NODWIN Gaming’s audiences will have quick and simple access to the most prominent live entertainment experiences available. Furthermore, Insider.in will begin to play a key role in developing long-term synergistic brand agreements for NODWIN Gaming’s IPs.
Insider.in has effectively established a distinct presence in over 300 cities through ticketing, marketing, and creating customised customer experiences. The platform has associated with urban culture by hosting experiences in music, comedy, sports, and theatre, among other forms of entertainment. This collaboration perfectly coincides with NODWIN Gaming’s objective of providing unmatched entertainment experiences throughout markets, allowing events to reach a larger audience.
Insider.in is a Wasteland Entertainment brand that Zomato bought from Paytm. The deal was finalised on August 28, 2024, according to exchange documents.
NODWIN Gaming, with its varied portfolio of IPs encompassing esports, music, pop culture, gaming, cosplay, and more, is transforming India’s youth entertainment scene by delivering immersive experiences that engage strongly with today’s young audiences.
Alongside its flagship events are DreamHack India, the country’s largest gaming festival, Comic Con India, the preeminent destination for all things pop culture, and NH7 Weekender, one of the country’s largest music festivals, all of which draw massive crowds nationally. The collaboration with Insider.in will boost the visibility of these events by delivering a more seamless ticketing experience and enhanced accessibility for audiences.
Akshat Rathee, Co-founder and MD, NODWIN Gaming, said, “We are delighted to team up with Insider.in as our official ticketing partner across 3 of our iconic IPs. Our past collaborations have always been exceptional and this partnership is a natural progression in our shared vision for excellence. NODWIN Gaming is committed to becoming the premier destination for youth entertainment with our exclusive IPs, and this partnership is a significant step toward that goal. Insider.in’s expertise and commitment to delivering exceptional experiences aligns perfectly with our mission to enhance audience experiences for Comic Con India, NH7 Weekender and DreamHack India. Together, we look forward to creating iconic memories and delightful experiences for everyone.”
Insider.in is the nation’s leading experience supplier and fun enabler, providing tickets to a wide range of events such as live sports, music festivals and concerts, stand-up comedy and open mic acts, food and shopping festivals, theatre, workshops, and more. This collaboration with NODWIN Gaming demonstrates its ongoing commitment to enhancing the live event environment in India and fostering a community of not only ticket purchasers but also fans.