Infosys has signed a multi-year agreement with world No.1 tennis player Carlos Alcaraz, appointing the Spaniard as its global brand ambassador as the company continues to deepen its investment at the intersection of sport, artificial intelligence, and data-driven performance innovation.
The collaboration brings together Infosys’ expertise in digital transformation with one of the most influential athletes of the next generation, reinforcing the company’s strategy of using elite sport as a global platform to demonstrate the impact of AI-powered solutions.
As part of the partnership, Infosys will work closely with Alcaraz and his team to deploy advanced analytics tools powered by Infosys Topaz, the company’s generative AI platform. The technology is designed to support performance optimisation through data-led match insights, tactical analysis, and personalised training inputs, reflecting the increasing role of advanced analytics in high-performance sport.
Carlos Alcaraz said, “I’m honoured to partner with Infosys, a company I’ve followed closely and admired for how it is transforming tennis through technology. Innovations delivered by them are elevating the sport for everyone – players, coaches, and fans alike. At the highest level, it’s often the small details that make the biggest difference. I’m always looking for new ways to improve, and working with Infosys will give me the opportunity to leverage data and AI to gain deeper insights into my game and push my performance to new heights. Beyond the court, I’m also excited to collaborate with Infosys through my foundation, leveraging technology to make a meaningful impact in communities around the world.”
Sumit Virmani, Global Chief Marketing Officer, Infosys, added, “We are delighted to welcome Carlos Alcaraz as our Global Brand Ambassador. Carlos embodies the spirit of a new generation that is fearless, agile, and driven to push boundaries in pursuit of excellence. At Infosys, we share this passion for innovation and progress, using technology to amplify human potential and help our clients achieve extraordinary outcomes. Together with Carlos, we look forward to redefining performance in tennis and inspiring progress both on and off the court.”
Infosys has steadily expanded its footprint across the global tennis ecosystem through partnerships with organisations including the ATP Tour, Australian Open, and Roland-Garros, as well as long-standing associations with players such as Rafael Nadal. These collaborations have focused on enhancing fan engagement and improving player performance through digital innovation, analytics platforms, and immersive broadcast experiences.
The addition of Alcaraz strengthens Infosys’ positioning as a technology partner embedded within the fabric of modern tennis, while also helping the brand connect with younger, digitally native audiences who increasingly engage with sport through data-rich and personalised experiences.
Off the court, the partnership will also explore opportunities through the Carlos Alcaraz Foundation, with a focus on leveraging technology to support social impact programmes aimed at improving access to sport, education, and opportunity.
Infosys joins a growing portfolio of global brands associated with Alcaraz, including BMW, Babolat, Louis Vuitton and YoPRO, underlining the commercial appeal of athletes who resonate strongly with younger global audiences.
The announcement reflects the continued evolution of sports sponsorships beyond traditional brand visibility agreements towards innovation-led partnerships centred on performance intelligence, fan engagement, and digital storytelling. As technology companies deepen their presence in global sport, collaborations such as this highlight the growing strategic importance of data ecosystems in shaping the future of athlete development and fan experience.
