The MoneyGram Haas F1 Team is set to transform how it interacts with its rapidly expanding global fanbase through a significant multi-year partnership with the cloud communications giant, Infobip.
Announced ahead of the Miami Grand Prix, this collaboration leverages Infobip’s advanced platform to create more immersive, interactive, and personalised experiences, bringing fans closer than ever to the American F1 team.
Recognising the need for deeper engagement in the fast-paced world of Formula 1, Haas will integrate Infobip’s comprehensive communication solutions. This includes utilising popular channels fans already use, such as WhatsApp and RCS (Rich Communication Services), alongside in-app messaging capabilities. The key differentiator lies in the integration of sophisticated agentic AI, designed to facilitate seamless, real-time, two-way conversations between the team and its supporters.
Infobip’s technology will enable the MoneyGram Haas F1 Team to deliver highly personalised and interactive fan journeys. Planned initiatives include deploying conversational AI chatbots, allowing fans to easily ask questions about drivers or race details via messaging apps like WhatsApp. Other potential engagements involve real-time updates, interactive polls and voting during races, exclusive content delivery, and enabling fans to purchase team merchandise directly through chat interfaces. The focus is on utilising channels fans already prefer, enhancing accessibility, and engagement.
Ayao Komatsu, Team Principal at MoneyGram Haas F1 Team, said, “As an engineering firm at heart, Infobip understands what it takes to continue to innovate and deliver results week in, week out. Infobip has grown quickly and has become a global leader, and such drive is something we appreciate, given MoneyGram Haas F1 Team’s ambitions as a team with a growing global fanbase.”
Ivan Ostojić, Chief Business Officer at Infobip, added, “From Austin to Miami, Infobip helps brands stay in pole position by providing rich conversational experiences that enhance customer loyalty and drive growth. Our data shows that RCS traffic has grown exponentially over the last two years in North America and globally, and the channel has the potential to be transformational for customers. By supporting the team in using such channels and providing richer and more interactive experiences, we will help bring fans closer to the action.”
This collaboration marks Infobip’s first major venture into sports sponsorship, underscoring the increasingly critical role of sophisticated communication strategies in modern professional sports. Infobip intends to use this high-profile partnership to demonstrate the impact of conversational experiences, particularly highlighting the capabilities and rising popularity of RCS messaging globally.
For the MoneyGram Haas F1 Team, this signals a commitment to building a stronger, digitally native community around the team, fostering deeper loyalty both on and off the track through unprecedented levels of access and interaction.
Infobip is a global cloud communications platform enabling businesses to build connected experiences across the entire customer journey. Its omnichannel engagement, identity, user authentication, and contact centre solutions, accessed via a single platform, help businesses simplify communication complexity, drive growth, and increase loyalty. With over a decade of experience and 75+ offices worldwide, Infobip’s technology reaches over seven billion mobile devices and ‘things’ globally.