IndusInd Bank, a leading private sector bank in India, has announced a new partnership with the Paralympic Committee of India (PCI) to support the Indian para-athlete contingent at the upcoming Paris Paralympics Games.
As the official banking partner, IndusInd Bank will provide comprehensive financial services and support to the athletes, enabling them to focus on their training and performance.
Commenting on the partnership, Sanjeev Anand, Head – Corporate, Commercial and Rural Banking and Mentor of IndusInd For Sports, IndusInd Bank, said “At IndusInd Bank, we are honoured to partner with the Paralympic Committee of India as their Official Banking Partner for the upcoming Paris 2024 Paralympic Games. It is a matter of great pride to support our Para-Champions who will represent India at the Paris 2024 Paralympic Games. Our new campaign, ‘#HarKadamJeetKa,’ celebrates their remarkable spirit and achievements and highlights the fact that IndusInd Bank has supported them in every step of their journey. We hope this initiative will inspire and elevate the profile of para-sports, fostering greater recognition and support for their extraordinary achievements.”
Devendra Jhajharia, Padma Bhushan awardee and President, Paralympic Committee of India, added, “We are thrilled to announce IndusInd Bank as the official banking partner of the Paralympic Committee of India for the Paris 2024 Paralympic Games. This partnership, under the inspiring campaign #HarKadamJeetKa, represents more than just financial support; it embodies a shared vision of perseverance, excellence, and triumph. With 84 athletes in our contingent, the largest ever from India, we are poised to make history in Paris. IndusInd Bank’s commitment strengthens our resolve to support our athletes as they aim to outshine their remarkable achievements from Tokyo 2020.”
The partnership will involve providing financial support to the para-athletes, launching a campaign to highlight their achievements and inspire the next generation, and leveraging IndusInd Bank’s extensive network to promote para-sports and encourage wider participation.
Established in April 1994 by then-Finance Minister Manmohan Singh, IndusInd Bank is a leading Indian financial services company headquartered in Mumbai.
The PCI has also secured a three-year partnership with the Shrachi Group and Sports, SBI Life, Glocal Slam Dunk Communications and KRAFTON India. These collaborations further strengthen the PCI’s efforts to support Indian para-athletes and promote para-sports.
India has a strong history of Paralympic success, with the Tokyo Paralympics seeing the country win 19 medals. The Indian contingent for Paris 2024 comprises 84 athletes competing across 12 sports, including archery, athletics, badminton, and shooting.