Indianapolis Colts have signed deals with Caesars Entertainment and William Hill. This deal will be Colts’ first partnership with both betting firms in the NFL.
As part of the agreement, the customer loyalty program Caesars Rewards will sponsor a free-to-play Pick 6 Predictor game on the Colts Mobile App. The game generates a quiz for fans regarding upcoming NFL games. Correct picks are rewarded with weekly prizes, and all participants stand a chance to win a trip to Las Vegas to stay at a Caesars Entertainment property.
Pending regulatory approval, the Caesars Indiana mobile sports betting app Caesars Sports Book by William Hill will integrate into the franchise’s media and marketing efforts. It will bring exclusive offers and promotions directly to fans through the newly branded sports betting app.
Roger VanDerSnick, Colts Chief Sales & Marketing Officer, said, “In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community is one of our top priorities. “This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”
Chris Holdren, Co-President of Sports and Online Gaming at Caesars Entertainment, said, “This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”
Sharon Otterman, Chief Marketing Officer of William Hill, said, “William Hill Sports Book entered the Indiana market last year and has seen tremendous success. This latest partnership between William Hill, Caesars Entertainment, and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times. We’re excited to be revolutionizing the way fans connect with their hometown team in Indianapolis and look forward to all that’s in store for this football season.”
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