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Indianapolis Colts name Caesars Entertainment as official betting and casino partner

As part of the deal, Caesars Entertainment will get additional marketing and sponsorship assets.

The National Football League team, Indianapolis Colts have signed a new deal with Caesars Entertainment which makes the latter the official betting and casino partner of the team. The Indianapolis Colts and Caesars Entertainment already have partnerships like the Harrah’s Hoosier Park Racing & Casino and Indiana Grand Racing & Casino.

As per the terms of the new agreement, Caesars Entertainment will have the naming rights to Lucas Oil Stadium’s South Gate which will now become Caesars South Gate. Moreover, they will also be launching the Caesars Sportsbook Lounge.

The newly launched Caesars Sportsbook application is a new service which is being offered. It enables fans to access the Caesars loyalty programs and benefits through mobile sports betting. They will be displaying betting odds on the LED screen at the Indianapolis Colts stadium.

We’ve been a proud partner with Caesars properties in Indiana for some time now, but this new partnership expands our ability to offer Colts fans a truly unique experience, whether at Lucas Oil Stadium or watching from home on gameday,” said Roger VanDerSnick, Indianapolis Colts chief sales & marketing officer.

Expanding our sponsorship with the Colts to serve as their premier sports betting partner and only casino partner is an exciting step in our longstanding relationship. Indiana has been a special place for our company, and we know how passionate these great sports fans are for their home team. Caesars will continue to push for innovation to bring the best in sports experiences, both in-person and on mobile, to the Hoosier State through Caesars Sportsbook and our partnership with the NFL,”said Chris Holdren, Co-President of Caesars Digital.

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