The world’s first franchise-based supercross league, the Indian Supercross Racing League (ISRL) has announced Bollywood megastar Salman Khan as its new official brand ambassador.
With his larger-than-life persona and widespread appeal, Salman Khan’s endorsement of the ISRL is a major changer, ushering the league into a new era of popular sports entertainment. Salman Khan’s motorsport enthusiasm and ability to engage with audiences of all generations will help ISRL expand its reach, guaranteeing Supercross becomes a household name in India.
With this partnership, Salman Khan enters the world of motorsport endorsements, utilising his massive popularity across India to promote ISRL’s high-octane racing action. This collaboration flawlessly combines Salman’s enormous fan base from metropolitan centres to rural hinterlands with ISRL’s adrenaline-fueled spectacle, resulting in unprecedented awareness for the sport. More than simply an exciting racing league, ISRL season 2 aims to be a comprehensive family entertainment experience, with Salman Khan leading the way, making the sport more accessible and entertaining to fans of all ages. Salman, who enjoys motorbikes, fitness, and action sports, exemplifies the dynamic vigour and daring spirit that define Supercross racing, making him the ideal ambassador to guide the league’s expansion to new heights.
On the collaboration, Salman Khan said, “I am very excited to be a part of something I am truly passionate about—motorcycles and motorsports. What ISRL is building is truly revolutionary with a long-term vision. The league has immense entertainment value and captures the spirit of igniting passion, showcasing skill, and creating heroes who will inspire the next generation. Together, we’re set to make Supercross a household name in India and elevate our riders to the global stage.”
Veer Patel, Managing Director, ISRL, said, “Welcoming Salman Khan to the ISRL family is a landmark moment for motorsports in India. As motorsports continue to gain worldwide traction, the Indian Supercross Racing League (ISRL) has firmly placed India on the global motorsports map. This collaboration reflects our shared ambition to elevate Indian motorsports to unparalleled heights. With his presence at the races, active participation, and guidance, we are spearheading a motorsport revolution that will inspire generations of Indian riders and position India as a premier global Supercross destination.”
Vikram Tanwar, Co-founder of UBT (Talent management company of Salman Khan), said, “We witnessed the immense success of ISRL Season 1, with top Indian and global-ranked riders showcasing incredible talent. We structured this association to help elevate the league to new heights and for it to flourish in India. Salman Khan’s immense appeal across diverse demographics will be instrumental in introducing the electrifying world of Supercross to millions of new fans.”
Eeshan Lokhande, Co-founder and Director, ISRL, said, “Salman Khan’s association with ISRL is a monumental step in bringing Supercross into the mainstream, bridging the gap between Indian brands and the global legacy of this exhilarating sport. With his massive reach and deep connection with fans across the country will drive brands across India to be a part of this high-adrenaline journey. Heroes of the sport will be made, and Supercross will find its true home in India. We will write the next chapter of Supercross, making every Indian proud on the global stage.”
ISRL’s debut season achieved new milestones for racing events in India, with over 30,000 physical attendees and 11.5 million viewers in just three days of coverage, setting a new global record for a Supercross event.
The tournament included 48 of the world’s best riders, including worldwide icons Jordie Tixier, Matt Moss, and Anthony Raynard, who competed in numerous divisions. Team BigRock Motorsports, commanded by India’s Dakar pioneer CS Santosh, emerged victorious, setting a high bar for competitiveness. The inaugural season effectively established India’s demand for world-class Supercross action, laying a solid platform for the sport’s future development.