Star Sports, the official broadcaster of the ongoing West Indies tour of India 2025, has unveiled new commercial partnerships for the Test series, further strengthening its advertiser lineup for one of the season’s marquee cricketing events.
Amul, India’s iconic dairy brand, has come on board as the title partner for Cricket Live — Star Sports’ flagship pre-match and post-match show, across both JioHotstar and Star Sports. The collaboration provides Amul with prominent visibility across the network’s broadcast and digital platforms, engaging millions of cricket fans throughout the series.
Pulsar, one of India’s leading motorcycle brands, has been named the co-presenting partner for the Test series coverage on Star Sports. The partnership aligns Pulsar’s dynamic and youthful brand persona with the endurance, strategy, and excitement inherent in Test cricket, delivering a synergy between performance-driven brands and sporting excellence.
The West Indies tour of India 2025, comprising two Test matches, represents another key highlight of the home season, following India’s recent series against England. With regional language feeds, in-depth analysis, and comprehensive coverage across television and digital platforms, Star Sports continues to enhance its multi-platform storytelling for audiences nationwide.
By joining forces with household names like Amul and Pulsar, Star Sports reinforces its leadership in cricket broadcasting while offering advertisers an integrated platform to reach passionate fans across India.
India currently leads the two-match series, with the second Test underway at the Arun Jaitley Stadium in Delhi.
