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India vs England: Sky Sports likely to get broadcast rights of white ball series

As England reach halfway stage of the long test series against India, the broadcasters have started focusing on the rights for the white ball series between two sides that will take place next month. After Channel 4 won the rights for test series in more than a decade, Sky Sports are looking likely to be winning the race for rights of white ball series in the United Kingdom.

According to Daily Mail, Sky Sports is set to win the bidding war against BT Sports and Channel 4 for the limited-overs series between England and India. The English side is going to play five T-20 Internationals and three one day internationals during March.

Earlier in February, Sky Sports refused to match the demands of Star Sports (primary broadcaster of the series) to broadcast England’s test series in India. Channel 4 came into the mix and blew away both Sky Sports and BT Sports to get the rights for four test matches that will be played in Chennai and Ahmedabad.

After losing out rights of a blockbuster test series, Sky Sports has bounced back and moved quickly to get the rights for the white ball series. Over the last decade, Sky Sports has been the primary broadcaster of England’s games in the United Kingdom and overseas.

Sky Sports will be hoping that favourable starting timings of T-20 and ODI games in the UK will help them to compensate for missing out on the package of test series. India was previously expected to play five test matches, but BCCI replaced one test with two more T-20 games to give them more match practice for this year’s T-20 World Cup.

England will also get used to subcontinent conditions during this series as India is going to host the T-20 World Cup. Joe Root’s men made a strong start to the tour by clinching a convincing win against India, but the hosts are on the verge of leveling the series as they were three wickets away from victory in the second test at Lunch on Tuesday.

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