The Indian news powerhouse, India TV raises the bar for the Paris Olympics coverage with the launch of a groundbreaking 24/7 news stream dedicated solely to connected TV (CTV) viewers.
This innovative move marks India TV as the first news channel in the country to offer comprehensive Olympic coverage specifically designed for CTV audiences.
Building on the success of its extensive CTV coverage of the ICC Men’s Cricket World Cup 2023, India TV reinforces its commitment to CTV-first content with this dedicated Olympic stream. Viewers can expect a continuous stream of Olympic action, including live reports from the heart of Paris, real-time updates keeping them abreast of every event, and exclusive interviews with athletes and coaches offering unique insights. The stream will delve deeper into the inspiring stories of individual athletes, providing a glimpse into their journeys and motivations. Additionally, viewers will be treated to behind-the-scenes access, expert analysis to unpack the complexities of each sport, and action-packed highlights ensuring they never miss a key moment.
Commenting on the launch, Ritu Dhawan, Managing Director of India TV, said, “With our vision of CTV growth, we understand the needs of a demanding audience. We recognize the importance of the Olympics and its increasing popularity among viewers. Through this CTV-first Olympics stream, we aim to bring the Olympics closer to viewers, allowing them to experience every triumph, every remarkable feat, and every moment of glory as it happens.”
With a record-breaking 117 participants, India is geared up for its most successful Olympic campaign yet, showcasing its growing dominance on the international sporting stage. The highly anticipated “India House” at the Paris Games further emphasizes India’s unwavering commitment to the Olympic movement.
