InCred, the new-age diversified financial services group, has unveiled a new brand campaign, ‘Ask InCred’, featuring the renowned Indian cricketer and InCred’s brand ambassador, Shreyas Iyer.
With “Ask InCred,” the brand wants to be seen as a reliable source of information that helps people with their financial needs. The company is providing expert-driven content on their new channel, ‘Ask InCred’, using videos and podcasts to educate and inform viewers on a variety of topics such as credit education, financial planning, investment products, market trends, and economic insights.
For young people in particular, the channel brings together professionals from many functions to demystify professions in finance.
Bhupinder Singh, Founder & Group CEO – InCred, said, “At InCred, empowering customers through financial knowledge is core to our mission. Today’s consumers don’t just choose financial products — they align with the values and credibility of the brand behind them. With this campaign, we’re focused on earning that trust every day. And who better to represent us than Shreyas — a symbol of confidence, consistency, and connect — both on and off the field.”
Radhika Zingade, Group Head – Marketing at InCred, said, “In India, where over 500 million people actively consume video content, educational videos have emerged as a preferred medium for financial literacy – especially among first-time borrowers, investors and young earners. ‘Ask InCred’ is just the beginning of our efforts in this direction. We’re setting the stage for what the brand will stand for in the years ahead.”
InCred, established in 2016 by Bhupinder Singh, is a new age broadened financial services group that includes three distinct businesses: ‘InCred Finance’, a new-age lending-focused NBFC; ‘InCred Capital’, an integrated institutional platform; and ‘InCred Money’, a retail wealth-tech investment distribution vertical.