The first DP World International League T20 (ILT20) match between Abu Dhabi Knight Riders and Dubai Capitals produced a combined viewership of 27.87 million on television (India U+R, 2+), as per data given by the Broadcast Audience Research Council India (BARC). It has achieved 0.47 TVR in the primary urban males 15+ Hindi-speaking markets.
Rahul Johri, President – Business, Zee Entertainment Enterprises Limited, said, “We are pleased with the viewer response for DP World ILT20 and promise even bigger action in the coming matches. We would like to express our gratitude to Emirates Cricket Board, 6 teams, players, the sponsors, distribution partners and above all, to the fans for their amazing support. At ZEE, we are committed to bring exciting cricketing action for fans everywhere and build our sports broadcast business in a robust manner.”
In an attempt to advertise the league internationally, ZEE Entertainment Enterprises debuted its #HarBallBawaal promotional film earlier this month with Shah Rukh Khan, a global superstar and the owner of the Knight Riders Group. Additionally, the broadcasting unit also hired rapper Badshah to write the league’s song, “Halla Halla,” which has now gone viral online as a soundtrack for cricket.
Zee Cinema (SD & HD), Zee Anmol Cinema, Zee Therai, Zee Bangla Cinema, Zee Zest (SD & HD), & Pictures HD, &Flix (SD & HD), and ZEE5 are all broadcasting the ILT20 games in India and around the world.