Immortals, a North American esports organization, and the gaming furniture company, DXRacer have announced a three-year agreement.
DXRacer will take on the role of Immortals’ authorized gaming chair sponsor as a result of the association. Additionally, DXRacer made a gaming chair for the organization with a unique customized theme.
All competitive rosters of Immortals will utilize DXRacer seats. The company will also additionally provide Immortals content producers with chairs and host live events with the esports organization throughout 2022.
In the realm of esports, gaming chair agreements are among the most prevalent, with almost every renowned entity having a relationship with a chair manufacturer. It’s interesting to note that despite being one of the most well-known gaming chair manufacturers, DXRacer hasn’t made many alliances with esports teams and organizations.
DXRacer is renowned for being the first gaming chair manufacturer in the world. The well-established company now faces competition from well-known peripheral manufacturers like Razer as well as niche businesses like SecretLab.
It’s interesting to note that the headquarters of both companies are in the Great Lakes province of the United States, where Immortals moved in 2021. The esports company has been quite active in the area, holding a lot of competitions, audience interaction activities, and neighbourhood events. Immortals has established cryptocurrency agreements with Fetch.ai and Bitstamp after relocating to the Great Lakes region, along with a relationship with SPORTFIVE.
DXRacer’s CEO, Tim Wu, said, ”The DXRacer and Immortals Craft Series commemorates the start of a unique partnership between two brands both located within the Great Lakes Region. With this partnership, we hope to bring a memorable gaming experience to the Great Lakes community.”
The two parties kept their discussions about forthcoming activities and events under wraps.