IMG, a global leader in sports, events, and media, has announced a multi-year agreement granting them exclusive worldwide rights to manage and license the official video archive of the ABB FIA Formula E World Championship. This deal provides IMG with access to over 1,000 hours of footage from the electric racing series’ 10-season history.
The archive encompasses a wide range of content, including full race coverage, qualifying rounds, pre-season testing, exclusive driver and team interviews, behind-the-scenes glimpses, and highlights showcasing the sport’s evolution. IMG will be responsible for preserving, cataloguing, and licensing this content to broadcasters, media partners, and digital platforms globally, ensuring accessibility for Formula E‘s growing fanbase.
Commenting on the occasion, Aarti Dabas, Chief Media Officer of Formula E, said, “Formula E has always been about pushing boundaries – in technology, sustainability and fan engagement. Partnering with IMG to manage our extensive video archive ensures that the incredible moments from over the past decade of electric racing, as well as those to come, are preserved and made accessible for fans, partners, and storytellers worldwide.”
Bill Hawes, Senior Director, Archive at IMG, added, “Over the past ten years, the ABB FIA Formula E World Championship has provided fans with historic racing, memorable victories and impressive feats of engineering, which prove why it is one of the most exciting sports in motor racing. We’re delighted to partner with Formula E so that storytellers can have unbeatable access to the sporting moments that matter via IMG.”
The agreement coincides with Formula E’s 11th season, which is anticipated to be the most thrilling yet, featuring new race locations and the debut of the GEN3 Evo race car.
This deal represents a significant step for both organizations, solidifying Formula E’s position as a leading global motorsport and further strengthening IMG’s role as a key player in the sports media landscape. The archive will serve as a testament to the electrifying action and sustainable innovation that define the ABB FIA Formula E World Championship.
IMG, a global force in sports and culture, operates across numerous industries. The sports and entertainment conglomerate manages athletes and celebrities, organizes and sells tickets for live events, and creates and distributes sports media content. With a presence in over 35 countries, the talent agency leverages its global network to connect fans, brands, and athletes.
IMG boasts one of the world’s largest sports archives, containing more than 500,000 hours of footage from partnerships with organizations like The Premier League, World Rugby, Wimbledon, the R&A (The Open), DP World Tour, UFC, Bundesliga, and much more. The addition of Formula E reinforces IMG’s commitment to expanding its portfolio of world-class sports content.