IMG, a global sports and entertainment leader, has announced an extended agreement to broadcast the Australian Open on its Sport 24 and Sport 24 Extra channels through 2027.
This renewed partnership has ensured continued coverage of over 150 hours of live action from the Grandslam, reaching a global audience of travellers on airlines and cruise ships.
Beyond live matches, Sport 24 will also feature exclusive Australian Open-related programming throughout the year, providing fans with in-depth insights, player interviews, and behind-the-scenes content.
Commenting on the renewal, Cedric Cornelis, Tennis Australia Chief Commercial Officer, said, “We are delighted to extend our partnership with Sport 24, a long-term valued broadcast partner of the Australian Open. This extension means Tennis Australia will continue our commitment to making Australian Open matches and original content accessible to fans whether they’re 30,000ft in the sky or the middle of the ocean.”
Richard Wise, SVP of Content and Channels, at IMG, added, “Sport 24 has been bringing passengers live coverage of the world-renowned Australian Open for over 12 years and we’re delighted to extend our relationship. As audiences around the world gear up for more thrilling finals this weekend, Sport 24 will be showcasing all the biggest moments across airlines and cruise ships worldwide, so you don’t need to miss a minute of the action.”
This extension solidifies the commitment of both IMG and Tennis Australia to making the Australian Open accessible to a wider global audience, ensuring that the excitement of the tournament reaches fans wherever their travels may take them.
Sport 24, the leading live sports channel for travellers, is available on over 612 aircraft and 127 cruise ships worldwide, including major airlines like Etihad Airways, Emirates, and Singapore Airlines, as well as leading cruise lines such as Carnival and Royal Caribbean.
The channel, owned and operated by IMG, broadcasts live action from top sporting events globally, including the Premier League (PL), Formula 1, NBA, golf majors, tennis grand slams, cricket tournaments, and more.