UK-based visitor experience technology company Imagineear has entered the Indian market, appointing former Indian cricket team captain Ajinkya Rahane as its sports ambassador to spearhead its expansion across one of the world’s fastest-growing sports, tourism and cultural economies.
The move forms a key pillar of Imagineear’s broader Asian growth strategy, with India identified as a priority market for its immersive digital visitor engagement solutions. The company develops technology that enhances visitor experiences across museums, heritage sites, sporting venues and cultural attractions through multilingual audio guides, mobile applications and interactive digital platforms.
Rahane’s appointment signals more than a conventional ambassadorial partnership. Leveraging over a decade of international cricket experience and extensive relationships across India’s sporting ecosystem, the veteran batter will support Imagineear’s commercial growth, strengthen institutional partnerships and help raise awareness of its technology-led solutions in the region.
Speaking about the announcement, Rahane said, “Imagineear has built an outstanding global reputation, and I’m delighted to help bring that expertise to India as their Sports Ambassador. This partnership is about elevating how fans and audiences engage with Indian sport – and culture more broadly – and I’m excited to see where that journey takes us.”
The expansion underlines Imagineear’s long-term commitment to India, where growing investment in sports infrastructure, tourism and cultural heritage is driving demand for digitally enhanced visitor experiences. As venues increasingly adopt immersive technologies to improve accessibility and audience engagement, the company sees significant opportunities to collaborate with sports organisations, museums, heritage institutions and tourism authorities.
Andrew Nugée, Imagineear Co-CEO, added, “Imagineear is excited to launch in India, as the anchor of our wider Asian growth strategy, and I am delighted to welcome Ajinkya Rahane as our Sports Ambassador. Over a distinguished career spanning nearly twenty years, he has built an enviable and unmistakable reputation in Indian and world cricket. Imagineear brings decades of experience in world-class experiential solutions. Together we will work to communicate India’s rich and unique narrative to fans and visitors in a market defined by renewed cultural confidence and continued global cricketing dominance.”
The announcement reflects the increasing convergence of sport, technology and tourism, with athletes playing a growing role in driving commercial expansion beyond the field of play. For Imagineear, Rahane’s credibility and deep understanding of the Indian sporting landscape provide a strong platform to establish partnerships and accelerate the adoption of its immersive visitor technologies as the country continues its digital transformation across sport and culture.
