Chelsea Football Club have announced a new long-term agreement with global enterprise software company IFS, which has joined the club as its principal partner.
Under the terms of the partnership, the IFS logo appears on the front of the match kits worn by Chelsea’s men’s and women’s teams across all competitions.
Front-of-shirt sponsorship remains one of the most valuable commercial assets in global football, offering broadcast exposure across more than 200 territories alongside digital integration, matchday activations at Stamford Bridge and access to executive hospitality platforms. The agreement further strengthens Chelsea’s commercial portfolio at a time when revenue diversification is central to long-term squad investment and regulatory compliance.
Jason Gannon, president of Chelsea FC, said, “We are incredibly proud to partner with IFS and leverage their leading-edge AI software to help propel the club to even greater success. This partnership is a statement of intent to keep leading in this field, harnessing the opportunities advanced technology brings and unlocking the power of AI to improve everything we do on and off the pitch.”
Mark Moffat, chief executive officer of IFS, added, “In sport as in industry, the margins are small, the stakes are high, and the right decision at the right moment is everything. That’s what IFS Industrial AI delivers for the industries that power the global economy. Chelsea FC holds itself to that same uncompromising standard, and that shared ambition is exactly why we’re proud to be their Principal Partner.”
Headquartered in Sweden, IFS specialises in enterprise resource planning, asset management and industrial artificial intelligence solutions, serving customers in more than 80 countries. The company has expanded its presence in global sport through partnerships, including the Sri Lanka Cricket team on home soil during the ICC Men’s T20 World Cup and technology integration with the Cadillac Formula 1 Team ahead of its 2026 Formula 1 entry.
The deal also reflects a broader shift within elite football, where business-to-business technology firms are increasingly investing in top-tier sponsorship assets to drive global brand visibility and C-suite engagement rather than pure consumer marketing reach.
On the pitch, Chelsea’s men’s team are currently fifth in the Premier League table and remains in contention across domestic and European competitions, reaching the fifth round of the FA Cup and the round of 16 in the UEFA Champions League. The women’s team sit third in the Women’s Super League and has progressed to the final of the Women’s League Cup, as well as the quarter-finals of both the UEFA Women’s Champions League and the FA Women’s Cup.
By aligning with a technology-led enterprise partner across both men’s and women’s squads, Chelsea reinforces a unified commercial strategy that mirrors the club’s performance ambitions. The agreement signals not only financial stability but a strategic commitment to innovation as competition intensifies both on and off the pitch.
