The global entity based in South Korea, International Esports Federation (IESF), has joined hands with the data, research and analytics firm, Nielsen.
In this development, IESF will be receiving informative data for the forthcoming World Esports Championships Finals, which will be taking place in Bali, Indonesia this month. The data from Neilsen will be thoroughly reviewed, analysed, and verified, which will be utilised by IESF to grow the esports ecosystem worldwide by IESF.
Commenting on the association, Boban Totovski, Secretary General, IESF, said, “IESF is proud and excited to work with Nielsen to ensure cutting-edge data analytics at this year’s WE Championships Finals. This is the perfect opportunity to build a strong foundation of real data and value with regard to our events and esports more broadly. We have no doubt the insights collected from our largest event will help identify future opportunities for growth so that, ultimately, we can bring esports to even more people worldwide.”
Mike Wragg, Managing Director, Nielsen Sport, said, “At Nielsen, we have been measuring major esports events around the world for more than five years. We pride ourselves on our independent and robust methodology, which has benefitted many major buyers and sellers of sponsorship over the years. The WE Championships Finals is a further opportunity to provide valuable and actionable insights and we hope that by working with IESF on this, we can help contribute to the future development and expansion of Esports across the world.”
Prior to this development, IESF also teamed up with FitGMR for the upcoming finals in Indonesia.