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ICC Women’s World Cup 2022 becomes most digitally engaged ICC women’s event

The ICC content viewership increased by 45 per cent following the record-breaking Women's T20 World Cup 2020.

The International Cricket Council (ICC) has disclosed that the ICC Women’s Cricket World Cup 2022 was the most digitally engaged women’s event in the organization’s history.

The ruling body revealed 1.64 billion video views throughout ICC channels, making the New Zealand-hosted event the third-most digitally engaged ICC event after the ICC Men’s Cricket World Cup 2019 and the ICC Men’s T20 World Cup 2021.

ICC Chief Executive, Geoff Allardice, said, “We are absolutely delighted with the record-breaking digital fan engagement numbers of the ICC Women’s Cricket World Cup 2022. As a key strategic pillar to growing the game our focus has been on deepening engagement with existing fans and bringing new audiences to the sport. The innovative approach to creating heroes in the women’s game and taking the sport closer to fans has resulted in world-leading numbers.

“The competitive nature of the cricket and the excitement generated around the tournament has put us in a great position to continue to build on the success of this year’s event. With the focus now on providing fans with more engaging content throughout the 100% Cricket Year of Women’s Cricket leading into the inaugural U19 and senior Women’s T20 World Cups in early 2023.”

The ICC content viewership increased by 45 per cent following the record-breaking Women’s T20 World Cup 2020, which received 1.1 billion views which is 16 times more than the prior 50 over World Cup in England in 2017.

Various content such as videos, highlights (the No. 1 Facebook video was the highlights from India v Pakistan), and sequences of Indian players meeting the Pakistan captain, Bismah Maroof and her baby, which was the competition’s most viewed video on Instagram.

In addition, Instagram was the quickest increasing platform thanks to its Reels. The video of Jess Jonassen’s one-handed catch to dismiss Katherine Brunt performed finest on the platform as it garnered 13.5 million views.

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