The Indian women’s cricket team has undeniably emerged as a force to be reckoned with on the international stage. Their consistent performances across major ICC tournaments, including their impressive run to the final of the ICC Women’s T20 World Cup 2020, have solidified their reputation as one of the world’s top cricketing nations.
Beyond their on-field success, the Indian women’s T20 team has played a pivotal role in promoting women’s cricket in India and globally. Their achievements have inspired countless young girls to take up the sport, fostering a more inclusive and equitable cricketing environment. Additionally, their success has increased interest in women’s matches, attracting larger audiences and greater media coverage, which has attracted lucrative sponsorship deals.
The team’s commercial appeal is undeniable. Their consistent performances, coupled with the presence of marketable athletes, have made them a highly sought-after property for brands. This has resulted in a significant number of sponsorships, including:
Official title sponsor
IDFC First Bank: IDFC First Bank has made a strategic investment in Indian cricket by acquiring the title sponsorship rights for BCCI’s home international series. The deal, worth a reported ₹4.2 crore per match, extends until 2026 and covers 56 games. This significant financial commitment demonstrates the bank’s confidence in the growth and popularity of cricket in India.
Official lead sponsor
Dream11: In a strategic move to bolster its engagement with Indian cricket fans, Dream11, India’s premier online fantasy sports platform, has been appointed as the official lead sponsor of the Indian cricket team. The three-year partnership will see Dream11’s logo prominently featured on the front of the Indian team’s jerseys, solidifying its position as a key player in the Indian sports landscape.
Official kit sponsor
adidas: adidas, the renowned German sportswear brand, has solidified its partnership with the BCCI as the official kit sponsor for the Indian national cricket teams. The multi-year agreement, extending until March 2028, encompasses both men’s and women’s teams, as well as the Under-19 squad. As part of the partnership, adidas will exclusively design, manufacture, and supply the official jerseys for the Indian cricketers across all formats of the game, including Test matches, One Day Internationals, and Twenty20 cricket.
Official partner
SBI Life: SBI Life Insurance, a joint venture between the State Bank of India and BNP Paribas Cardif, is a prominent player in India’s life insurance market. The company’s partnership with the BCCI from 2023 to 2026 underscores its strategic approach to reaching a broader audience. Cricket, a national passion, offers SBI Life unparalleled brand visibility during matches. This collaboration not only enhances the company’s brand recognition but also provides a platform to showcase its diverse range of life insurance products and services to a wider segment of the Indian population.
Campa: Campa Cola, a beloved Indian beverage brand with a rich history dating back to 1977, has made a triumphant return to the national stage as an official partner of the India Home Cricket Season 2024-26. After a period of dormancy, Campa was acquired by Reliance Industries in March 2023 for INR 22 crore. Recognising the brand’s nostalgic appeal and strong consumer base, Reliance strategically relaunched Campa in March 2023, revitalising its iconic presence in the Indian market.
Atomberg Technologies: Atomberg Technologies, a rising star in India’s home appliance market, has been making significant strides since its inception in 2012. Founded by IIT-Bombay alumni Manoj Meena and Sibabrata Das, the company is dedicated to redefining the industry through innovative solutions.
The three-year partnership between Campa and Atomberg Technologies will involve sponsoring 48 matches, with each match receiving a combined investment of INR 75-85 lakh. This translates to an estimated total expenditure of INR 38.4 crore for both brands.
Official broadcaster and digital streaming platform
Viacom18 and JioCinema: Reliance-backed media conglomerate Viacom18 has secured exclusive media rights for the BCCI’s home international matches for the next five years (2023-2028). This comprehensive deal covers both television and digital broadcasting rights.
Viacom18 outbid competitors with a staggering bid of INR 67.8 crore per match, totalling a massive INR 5,963.4 crore for the 88-match cycle. Cricket fans can now enjoy all the action live on JioCinema, Viacom18’s digital streaming platform, and Sports18, its dedicated sports television channel.