The agreement is part of the ICC’s ongoing partnership with IMG Arena and will see the European qualifiers scheduled from 26th August to 30th August to be broadcasted live on both of these platforms.
This agreement is an extension of FanCode partnering with IMG Arena to secure first-ever exclusive broadcast rights in India for all pathway event matches of ICC World Cups until April 2023.
The partnership also extends to Dream11 being awarded the naming rights for all ICC pathway events until April 2023, supporting ICC in the continued development of international cricket.
The official coverage of the event will be produced by CricClubs, who will then be using their live streaming expertise to make each match available to be viewed live on FanCode in the Indian sub-continent and on ICC.tv in the rest of the world.
The highlights and the best in-play moments of every match will be shared on ICC’s digital assets which will provide the international cricket governing body with additional event exposure and allowing fans to rewatch the action on-demand.
Anurag Dahiya, Chief Commercial Officer, ICC said, “Our pathway matches truly form the foundation for the future growth of international cricket. Global broadcast exposure for cricket played by our Associate Members has long been identified as a major contributing factor that would greatly benefit efforts to raise the profile of our sport in markets that are not traditionally associated with cricket. We are delighted to have the opportunity to bring the women’s qualifier events in Europe to fans throughout the world through this unique partnership.”
The partnership between IMG Arena and ICC will enable fans to watch all qualifying matches to the three ICC World Cups which include: the ICC Men’s T20 World Cup 2022, the ICC Men’s Cricket World Cup 2023, and the ICC Women’s T20 World Cup 2023.