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ICC-recognized ETPL onboards Abhishek Bachchan as co-owner

The arrival of Abhishek Bachchan as an investor will assist ETPL in gaining visibility and enhance the league's presence in cricket-fanatic nations.

A franchise-based cricket competition sanctioned by the International Cricket Council (ICC), the European T20 Premier League (ETPL) has announced the Bollywood actor, Abhishek Bachchan‘ as a co-owner.

The league comprises six teams from the Netherlands, Scotland and Ireland and is scheduled to be played from July 15 to August 3, 2025.

The arrival of the veteran as an investor will assist the competition in gaining visibility and enhance the league’s presence in cricket-fanatic nations like India, Australia, and England.

“Cricket is not just a sport; it’s a unifying force that transcends boundaries,” said Abhishek Bachchan“The ETPL is the ideal platform to showcase cricket’s growing global appeal. With cricket being included in the 2028 Olympics, its popularity will further surge. I’m humbled and excited about this unique collaboration between the cricket boards of Ireland, Scotland, and the Netherlands. This is just the beginning. It’s time to roll up our sleeves and let the games begin.”

The development of the league is helmed by a group of professionals from the three participating boards along with Rules Sport Tech, who is representing the funding companies.

Warren Deutrom, CEO of Cricket Ireland and Chair of the ETPL, said, “We are delighted to welcome Abhishek Bachchan as a co-owner of the ETPL. His deep passion for sports and entrepreneurial acumen add tremendous value to our vision of elevating the status and profile of European cricket. With the ICC’s support and the expertise brought in by Rules Sport Tech, we believe we can create a cricket experience that inspires young talent and provides a tremendous platform for European cricket on the global stage.”

Saurav BanerjeeDirector of the ETPL, emphasized the growing potential of cricket in Europe, “Cricket, the second most-watched sport globally, is gaining significant momentum in Europe. With 34 out of 108 ICC members from this region, we aim to build a legacy that players, fans, and stakeholders can proudly celebrate. We look forward to working closely with Abhishek, whose commitment to sports is truly inspiring.”

KPMG will overlook ETPL’s financial formalities as an advisor offering strategic advisory services, governance and financial planning. The Ravi Rajan Group has also been onboarded as a financial advisor to maintain sustainability and transparency.

S Ravi, Founder of Ravi Rajan Group, emphasized the league’s commitment to financial integrity, “Transparency and due diligence are at the core of the ETPL. With robust financial oversight, we are committed to building a trusted and sustainable platform for all stakeholders.”

The league is scheduled to kick off in July 2025.

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