The International Cricket Council (ICC) has inked a new sponsorship extension with the car manufacturing company, Nissan Motor India. With this new deal, Nissan will prolong to be the official sponsor of the ICC Men’s T20 World Cup 2022.
For the seventh successive year, the brand will be sponsoring the prestigious championship. For the event, which will be held in Australia from October 16 to November 13, Nissan Magnite will serve as the official car of the World Cup.
During the tournament, Nissan India will also advertise the ICC Men’s T20 World Cup 2022 virtual trophy tour, which enthusiasts can view virtually via a 3D Augmented Reality (AR) filter on the tournament’s official Facebook and Instagram pages.
Fans can utilize this filter to get inventive and take oversight of the tour, bringing the trophy (virtually) anywhere they want – their backyard, the local cricket ground, a widely known landmark in their city, or anywhere else.
Rakesh Srivastava, Managing Director, Nissan Motor India, said, “Nissan is delighted to continue our successful association with one of the most loved sporting events in the world as the official sponsor, with the Big, Bold, Beautiful Nissan Magnite as the official car of the event. The Nissan Magnite continues to be the preferred choice of vehicle for customers in India and across 15 export markets and is the natural choice for the official car of the event.”