ICC Men’s T20 World Cup 2024: Sponsors Watch

Co-hosted by the United States and the West Indies, ICC Mem's T20 World Cup 2024 features 20 teams from six continents battling it out for the ultimate glory.

The stage is set for cricket’s biggest spectacle yet. The ICC Men’s T20 World Cup 2024 is poised to be the largest edition in history, featuring 20 teams from six continents battling for the ultimate glory.

Co-hosted by the United States and the West Indies, the tournament kicked off today with the opening match between USA and Canada.

With a trophy drought of 13 years, the Men in Blue under the captaincy of Rohit Sharma will kick off their campaign on June 5 against Ireland. Being the inaugural champion of the competition, the Indian team will aim to claim their second T20I title.

Now, let’s turn our attention to the official partners powering this global cricketing extravaganza.

Premier Partners

Emirates: Soaring high on the list of ICC’s premier partners is Emirates, a global airline headquartered in Dubai, UAE. The air carrier’s long-standing association with the ICC spans major events like the Cricket World Cup (both Men’s and Women’s), World Twenty20, and the World Test Championship. This partnership goes beyond sponsorships, with Emirates branding prominently displayed on the official kit of the ICC Elite and International Umpire panels. Emirates’ commitment goes back to 2002 when the air carrier became the main sponsor upon the formation of the Elite and International Panel of Match Referees officiating international matches.

Aramco: Fueling the cricketing world is Aramco, Saudi Arabia’s state-owned oil giant. Building upon its initial partnership established in 2022, the renewed agreement has solidified its position as a premier ICC partner. This collaboration continues to recognize exceptional individual performances through established awards like the “Aramco Player of the Match.” Excitingly, 2024 brings the introduction of new accolades like the “Aramco Player of the Tournament” and “Aramco Power Performances,” further amplifying the experience for both players and fans. Beyond on-field recognition, Aramco leverages the ICC’s hospitality program to align with its business objectives.

DP World: DP World, a Dubai-based Emirati multinational logistics powerhouse, joins the ranks of ICC’s premier partners. The entity’s expertise in cargo logistics, port operations, and maritime services proves invaluable. Forging a partnership in June 2023, DP World and the ICC have collaborated closely in two key areas: distributing cricket equipment at the grassroots level, and ensuring efficient logistics for the ICC’s prestigious tournaments.

Global Partners

Coca-Cola: A household name around the world, Coca-Cola is the flagship product of the Coca-Cola Company. This American multinational, headquartered in Atlanta, Georgia, not only manufactures this iconic beverage but also produces, distributes, and markets syrups and concentrates for various non-alcoholic drinks. Interestingly, the company has relied on a franchised distribution system since 1889, ensuring the widespread availability of its products. Recently, the entity extended its global partnership with the ICC to encompass all three cricket formats until 2031.

IndusInd Bank: Established in April 1994 by then-Finance Minister Manmohan Singh, IndusInd Bank is a leading Indian financial services company headquartered in Mumbai. The financial institute’s partnership with the ICC as a global partner offers the bank a variety of benefits. These include exclusive access for stakeholders to engaging activities and promotions, on-field experiences, interactive brand activations, and the chance to witness top-tier cricket matches. Additionally, the partnership provides IndusInd Bank with valuable branding and content assets, allowing the bank to strengthen its connection with its target audience.

Official Supporters

NEAR: Launched in 2020, Near is an innovative mobile payments platform poised to transform the fan experience in cricket. To amplify fan engagement globally, the ICC embarked on a groundbreaking technology partnership with the NEAR Foundation. This agreement, extending until the end of 2025, positions NEAR as the ICC’s official blockchain partner. Through this collaboration, they aim to enhance fan interaction, introduce cricket to new audiences, and deliver long-term value to fans.

FanCraze: Founded in Mumbai, India, in 2021, FanCraze is a leading digital collectibles platform. Their partnership with the ICC allows cricket fans to own a piece of the action by collecting digital memorabilia of players and teams. The ICC and FanCraze first collaborated in 2022, launching the groundbreaking “Crictos” – the first official digital collectibles series for cricket. This partnership has recently been extended to introduce a revolutionary Web3 fantasy game called “ICC Crictos SuperTeam.”

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