ICC Men’s T20 World Cup 2024 Sponsors Watch: Afghanistan Cricket Board

The Afghanistan Cricket Board managed to attract sponsorships ahead of the ongoing ICC Men's T20 World Cup 2024.

The Afghanistan cricket team, the dark horse of world cricket, has been having quite a mixed campaign so far in the ICC Men’s T20 World Cup 2024, winning three games comprehensively before losing to West Indies in a one-sided battle.

Talking about their performances in the group stage, the side crushed Uganda by 125 runs in its opener. Later, the unit defeated New Zealand by 84 runs in its second match. Notably, Afghanistan even chased down 96 against PNG to secure a Super 8 spot.

In its last group stage game, the Rashid Khan-led unit lost by 104 runs and also suffered defeat against India in its first Super 8 fixture, which hampered the side’s NRR.

The Asian team has been one of the most improved teams in world cricket and the progress has been reflected in the business pitch too as the Afghanistan Cricket Board (ACB) managed to attract sponsorships for the ongoing T20 carnival

Main Sponsor:

Etisalat: Etisalat is a fully-owned subsidiary of Etisalat UAE. Etisalat is one of the world’s major telecommunications firms and the top operator in the Middle East and Africa, with its headquarters in the UAE. Etisalat began operations in Afghanistan in August 2007. The firm is the most rapidly expanding mobile phone provider in Afghanistan. Etisalat offers voice and data services in 34 provinces and over 200 districts, supported by over 12,000 retail locations. In addition, Etisalat provides 3G coverage in 21 Afghan provinces.

National Team Sponsor:

Super Cola: Super Cola is a non-alcoholic beverage manufacturer based in Herat, Afghanistan, formed in 2004. The corporation invested in cutting-edge machinery and technology used in the United States and Europe.

ACB Partners:

Medical Partner:

Star Medical Complex: Star Medical Complex aims to develop medications that improve the quality and duration of patients’ lives. SMC provides a wide range of specialised services in OPD and IPD divisions, surgical and medical ICUs, a Cath Lab, and modernised operating rooms.

Official Commmercial Partner:

FireBird: Using its unique position as the intersection of technology, talent, entertainment, sports, and music, FireBird aims to create countless chances for sports, music, and entertainment intellectual property (IP) that has the power to influence popular culture.

Official Cricket Game Partner:

Dream Game Studios: Dream Game Studios is a part of Dream Sports, which has been named a ‘Great Places to Work’ by the Great Place to Work Institute for four years in a row. Dream Game Studios is an Indian developer of console-quality, realistic mobile games that meet international standards. Dream Game Studios was founded by veterans of the Indian gaming industry who have won several international awards. Its objective is to engage players’ hearts with genuinely engaging, graphically attractive, and technically amazing games.

Cloth Manufacturing Partner:

TYKA: TYKA is an Indian brand of sportswear and equipment introduced in 2009 by TK Sports Private Limited. The company’s headquarters are currently in Jalandhar, Punjab.

IT Partner:

Afghan Telecom: Under the direction of the Ministry of Communications & Information Technology, Afghan Telecom Corporation was established on September 24, 2005, to offer unified communications services over the whole country.

ACB Sponsor:

TLC 2.0: TLC 2.0 intends to bridge the gap between traditional banking and the cryptocurrency industry by offering financial services to crypto projects and individual consumers. This will provide access to the goods, traditional fiat banking and financial services for blockchain businesses and people.

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