The ICC Men’s T20 World Cup 2022 Super 12 round started with a bang yesterday, where
New Zealand defeated the hosts Australia comfortably to open their account.
As the tournament progresses, it is almost certain that excitement and viewership will increase match by match. Not to mention the epic clash between archrivals India and Pakistan, which will take place in the afternoon today. The followers of the game will be glued to their television sets for this one.
A tournament with a global appeal along with a quality of holding the time still will certainly witness commercial success. The global governing body for cricket, International Cricket Council (ICC), has roped in numerous sponsorship deals for the ICC Men’s T20 World Cup 2022. Let’s take a look at the sponsors for the ongoing mega event:
Global Partners:
The ICC announced the Japan-based multinational automobile manufacturing company, Nissan, as a global partner for the tournament. Both parties first signed an eight-year agreement in 2015 and this event is part of the deal.
Along with Nissan, the organisers even brought in a Chinese telecommunications company, Oppo, in the same sponsorship bundle.
Other sponsors in this category include Bira91, MRF, Booking.com, BYJU’S, Emirates and Aramco.
Official Beverage Partner:
ICC, in this category, has collaborated with an American multinational beverage company, Coca-Cola. In this partnership, Coca-Cola will have its sub-brand product, Thums Up, as the official non-alcoholic beverage partner.
Official Crypto Partner:
The global body for cricket has roped in the Bahamian cryptocurrency exchange, FTX, as the official cryptocurrency partner.
Official Fantasy Game Partner:
ICC has also joined forces with an Indian fantasy sports platform, Dream11, as the official fantasy game partner. The two parties involved signed a deal in 2018.
Other Partners:
ICC has also roped in other sponsors such as Upstox, Royal Stag, Jacob’s Creek, EatFit, FanCraze, Peters Ice Cream and Tyka.