In this association, Amul has been roped in as the team sponsor for the elite cricket competition. In addition, the brand’s logo will be visible on the leading arm of the men’s jersey.
Amul, also known as Gujarat Cooperative Milk Marketing Federation (GCMMF), was founded in 1946 and is India’s leading food product marketing organisation with an annual brand turnover of US$ 8 billion. Amul functions throughout India via a network of 79 sales offices, 10,000 dealers and over a million retailers. The brand sells day-to-day needed dairy products such as milk, milk powder, health beverages, cottage cheese, butter, ghee, ice cream etc. It is one of the most celebrated brands across India that has delivered some remarkable campaigns.
Speaking on associating with the Irish men’s cricket team, Mr Jayen Mehta, Chief Operating Officer for Amul, said, “Amul is delighted to continue our association with cricket through the Irish men’s cricket team. The T20 World Cup is one of the biggest global tournaments the sport has, and we have been a part of it before. It’s great to be back in it with a team like Ireland’s who play an exciting brand of cricket that is sure to enthrall the fans. T20 is an energetic format that resonates well with the vibrancy that Amul as a brand represents and we are looking forward to a great campaign.”
Chief Executive Officer of Cricket Ireland, Warren Deutrom, said, “We are pleased to feature such a prestigious company as Amul on the squad’s shirt at the men’s T20 World Cup. Support from commercial partners like Amul helps to create opportunities for Irish cricket to grow at all levels of the game and we thank them for their interest in the Irish game.
“Thanks also to our partners at ITW Consulting who supported the establishment of this partnership.”