ICC has launched ICC.tv as the first-ever streaming service that is completely free to use. Along with live matches, the OTT service will also have match analysis and interviews. ICC.tv made its debut on-air by streaming the WTC final in England along with some archive content.
Further details regarding ICC.tv are yet to be revealed, but ICC is confident about its abilities to drive the growth of the international fanbase of the sport. The governing body of international cricket signed the agreement deal with Endeavour streaming back in February, which is viable till April 2023, under which live pay-per-view matches from across the globe will be streamed on ICC.tv.
This deal also includes the global broadcast, sponsorship and fantasy game rights for ICC events such as the 2023 ODI world cup, 2022 T20 world cup, and 2023 women’s ODI world cup. Games from this events will be streamed live on this website.
Endeavour streaming is currently valued at $250 million. A significant deal with ICC will further boost the value of the streaming partner. International Cricket Council will also look to add more interactive content through the streaming platform, which will eventually help in bringing more traffic on the website.
The deal between International Cricket Council and Endeavour streaming will also encourage other cricketing boards to have in-house media houses for streaming rights as this is a major step up for the global streaming rights and live coverage of major cricket events. BCCI already has BCCI.tv for archives of old games and highlights. Meanwhile, ECB and CWI have youtube channels for highlights and other interactive content.