The International Cricket Council (ICC) has announced a multi-year global partnership with the leading hospitality services, Marriott Bonvoy.
The agreement will improve the fan experience at its events by providing access to luxury hotels throughout the world for those going to witness top-tier international cricket. Moreover, the partnership will see the award-winning travel platform become the ICC’s official accommodation partner until 2029. The association includes all ICC men’s tournaments, commencing with the ICC Men’s T20 World Cup 2026 in India and Sri Lanka on February 7.
The announcement also follows the ICC’s recent agreements with Hyundai and AB InBev, and it adds to the company’s impressive global commercial portfolio, which already includes Emirates, Aramco, DP World, Sobha, and Coca-Cola, as well as Google and Unilever as partners for ICC women’s events.
The partnership with Marriott Bonvoy demonstrates the financial value that brands are producing from ICC Events, as well as the manner in which they can interact with cricket fans on a global scale.
The agreement will bring together the worlds of cricket and travel, leveraging Marriott Bonvoy’s worldwide portfolio of over 450 properties in major ICC event locations to cater to fans, teams, officials, and ICC stakeholders alike.
Those visiting ICC events will be able to stay throughout Marriott Bonvoy’s vast portfolio and even have access to special experiences through official travel packages offered by ICC Travel & Tours. The agreement will expand to certain ICC events and conferences, allowing for cooperation on unique cricket-themed content, local activations, and increased member engagement.
Jay Shah, ICC Chairman, said, “We are thrilled to welcome Marriott Bonvoy into a partnership that reflects a shared ambition to redefine how fans experience the game of cricket. By combining the global reach of our game with Marriott’s portfolio of world-class destinations, we are creating a powerful platform that connects cricket and memorable travel experiences across leading cricketing nations. Marriott Bonvoy’s addition as a sponsor to our portfolio also reinforces the ICC’s long-term vision of working with respected global brands that go beyond visibility to deliver meaningful value to fans. Together, we see this partnership as a means of deep fan connection.”
Sanjog Gupta, ICC CEO, said, “The ICC is committed to elevating the experiential standards of Cricket’s pinnacle events. While the athletic spectacle is central to a fan’s experience, the lifestyle, hospitality, travel and cultural components are essential too. We hope to leverage the partnership with Marriott Bonvoy to develop and deploy varied travel & hospitality experiences to enhance fan delight at our events and help turn moments into lifelong memories. ICC events are hosted across the world and fans cover thousands of miles to experience the allure of these cultural spectacles. Marriott Bonvoy’s international footprint, customer focus and commitment to delivering elevated experiences make them a natural partner in our endeavour to grow the allure and make our fans’ journeys more enriching.”
Rajeev Menon, President, Asia Pacific Excluding China, Marriott International, said, “Cricket’s dominance as a sport has the power to unite the fans across different countries. We’re now bringing the power of Marriott Bonvoy to over two billion fans and delivering bespoke cricket experiences to our 260 million Marriott Bonvoy members. The partnership will allow us to push the boundary and deepen engagement in India, Australia, New Zealand and Sri Lanka where the love for cricket runs deep.”
Satya Anand, President – Europe, Middle East and Africa, Marriott International, said, “Cricket has been a lifelong passion for me, and like millions of fans, I’ve felt how the game brings people together across borders and generations. Partnering with the International Cricket Council allows Marriott Bonvoy to turn that shared passion into unforgettable journeys, giving our members around the world unmatched ways to experience ICC events, both on and off the pitch. As we celebrate this milestone in India today, we’re excited to welcome fans to our hotels and to new, exclusive moments that bring the thrill of cricket even closer.”
