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Hyundai terminates sponsorship deal with Chelsea FC

Hyundai has been Chelsea's official global automotive partner, with their logo appearing on the club's shirts.

The South Korean multinational automotive manufacturer, Hyundai has announced that its sponsorship agreement with Chelsea FC has been suspended until further notice as a result of the sanctions imposed on Roman Abramovich.

Since 2018, the South Korean automaker has been Chelsea’s official global automotive partner, with their logo appearing on the club’s shirts.

The Premier League board disqualified Abramovich from serving as a director of Chelsea on Saturday, while the UK government amended the details of the club’s general licence, imposing severe operational restrictions.

A statement from Hyundai read, “Hyundai has become one of the strongest partners in football over the years and the company supports the sport to be a force for good. Through our partnership with Chelsea FC, we are proud supporters of the players, the fans and grassroots football. However, in the current circumstances, we have decided to suspend our marketing and communication activities with the Club until further notice.”

Hyundai is attempting to distance itself from the club after Abramovich’s assets were frozen by the UK government due to his alleged links to the Russian President, Vladimir Putin, who ordered the invasion of Ukraine last month.

While Nike remains committed to its partnership with the Blues, the shirt sponsor Three has already announced that their agreement with the Stamford Bridge club has been terminated.

Trivago, the sponsor of Chelsea’s training kit also appears to be standing by the club as well but hopes for a change in ownership as soon as possible.

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