The automobile company, Hyundai Motor India has roped in the Indian women cricketers – Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia, and Renuka Singh for their new campaign #TheDriveWithinCampaign.
The campaign initiated is done to observe the celebration of these renowned women cricketers and the epitome of their sheer hard work and training. These five players will be telling stories of their hard work and motivation which serve as a base for promoting and motivating the new talents coming in order to bring more laurels to the nation and make them proud.
The campaign holds and shares a very vital synergy with the HMI’s core principles and fundamentals as it goes further to understand the perseverance and grit of these path-breaking players.
Hyundai Motor India Ltd is a wholly-owned subsidiary of the Hyundai Motor Company headquartered in South Korea. It is the second largest automobile manufacturer with a 15% market share as of 2022 and a US$5.5 billion turnover in India.
Tarun Garg, Chief Operating Officer, Hyundai Motor Limited said, “Hyundai Motor India deeply affiliates with our country’s sports spirit with a strong resolve to support the upcoming talent in the country. Athletes throughout the world are empowered by conviction and determination and they put in years of arduous training to become the best contenders at a global level. Driven by the same spirit within our organization, we aim to provide the best experience to our customers with our world-class products and future mobility solutions.
He further added, “#TheDriveWithin Campaign since 2022, has been the expression of Hyundai to bring forward the authentic narratives of Indian women cricketers and highlight their drive for victory so as to foster the spirit of sportsmanship across the country. It was so amazing to hear the illustrious accomplishments & stories of Smriti, Jemimah, Yastika & Renuka. At the same time, we missed Shafali at the shoot for the campaign, as she was making India proud on the global stage with the recent win.”