Hyundai Motor India Ltd (HMIL) has announced a new advertising campaign for its new car model, ALCAZAR featuring the Bollywood star, Shah Rukh Khan and four Indian women cricketers, Smriti Mandhana, Jemimah Rodrigues, Taniya Bhatia, and Shafali Verma. This comes after HMIL roped in the above mentioned four Indian women cricketers as its brand ambassadors in December.
The new campaign promoting ALCAZAR is titled ‘Beyond Mobility’ and shows the premium quality, versatility, and space of the new car, while portraying an interesting journey of Smriti, Jemimah, Taniyaa, and Shafali with Shah Rukh Khan joining them on a drive experience.
The advertisement showcases Hyundai ALCAZAR at the core of its conversation and goes into a fun-filled conversation between the Bollywood actor and the women cricketers with all of them exploring the advanced future-ready technologies in the car.
Speaking on the occasion, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Limited, said: “As a brand that is driven by the vision of ‘Progress for Humanity’, Hyundai has transcended different dimensions to give customers meaningful and innovative messages, be it for our products, services or new initiatives. As India’s leading SUV brand of 2021, our products offer customers experiences that go ‘Beyond Mobility’, exceeding their aspirations through Intelligent Technology, Innovation and Sustainability. “
He added, “With our latest campaign, Hyundai has engaged its young and inspiring Corporate Brand Ambassadors – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma along with Shah Rukh Khan, to showcase the many unique and aspirational elements of ALCAZAR in thought-provoking series of events. As a youth centric brand, the new campaign showcases millennial preference for innovative new age technology and Hyundai’s commitment to deliver the best through its world-class products.”