Hyderabad Football Club has reached an agreement with Phab to become the associate sponsor of the Indian Super League club. This deal will also see Phab becoming the official nutrition partner of the club for the 2020/21 campaign.
Phab is a nutrition-based company that focuses on producing protein supplements and nutrition products. They boast a remarkable group of nutritionists, scientists, and chefs that work on producing the finest nutrition enriched products. Phab is likely to work with Hyderabad FC in tandem to focus on the well-being of first-team players that are currently featuring in the ISL tournament in Goa.
On signing the deal with Hyderabad FC, Founder and Managing Director of Phab Ankit Chona admitted that the nutrition company has always looked to partner with a sports organisation since their products are widely used in the industry. He also admitted that signing a deal with Hyderabad FC will help in giving good exposure to a fairly new and promising nutrition brand like Phab.
Varun Tripuraneni, co-owner of Hyderabad FC, hinted that this could be a long-term partnership as nutrition is a vital part of a sports organisation. He is confident that Phab will help in enhancing the performance of the team while going forward.
It is a remarkable deal for Phab since they only came into existence in 2020. An association with a popular ISL club such as Hyderabad FC will help them to reach out to a wider audience across the country. Since this deal has been signed midway through a campaign, Phab might work beyond this season with Hyderabad FC. Nevertheless, it is a welcome addition to HFC’s solid portfolio of sponsors. On the pitch, HFC is enjoying a good campaign as they sit third in the table with 15 points after ten games.