The Indian Super League team, Hyderabad FC have unveiled their new home jersey ahead of the upcoming 2021/22 season. The team has collaborated with Danish sportswear brand hummel for this new season to bring out a stunning yellow and black kit.
hummel is a well-known brand in the sports industry, having previously manufactured jerseys for Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. The brand currently makes jerseys for the Premier League clubs Everton and Southampton FC.
The club released the jersey through an official video on their social media platforms. The video included popular celebrity Rana Daggubati (co-owner of Hyderabad FC), as well as, some fans who were selected by the club’s digital engagement program called ‘Mera Hyderabad’. The fans are seen playing football in the streets of Hyderabad to represent talent coming from all the nooks and corners.
“We are exhilarated to bring to you the brand new jersey of Hyderabad FC. The city has had a big hand in giving India it’s Golden Era in Football and they did so wearing the colours which have been synonymous with Hyderabad. The presence of our beloved fans in presenting the jersey is special for us and our kit partners hummel. This season, we aim to re-ignite the passion in the region by making an impact both on and off the field,” said Mr. Varun Tripuraneni, Co-owner of Hyderabad FC .
“When it came to creating the HFC jersey, we wanted to deliver something that represents club’s history and heritage. So, we are excited for this launch and are looking forward to the response,” said Ajinkya Kale, hummel India, Lead Domestic Sales.