Hyderabad FC launches digital fan engagement platform ‘Mera Hyderabad’

The platform is mainly developed with an aim to connect directly with the fans who are the soul of the club.

The Indian Super League outfit, Hyderabad FC has launched a digital fan engagement platform labelled as ‘Mera Hyderabad’. The beta version of the platform was launched earlier this year in June. After receiving success and appreciation from the club supporters, the Hyderabad-based football club has finally launched the final version of it.

The platform is mainly developed to connect directly with the fans who are the soul of the club. Adding to it, the club fans will also be rewarded with exclusive offers and opportunities.

However, to benefit from these offers and opportunities, the fans need to set up a fan wallet by clicking on the link provided on Hyderabad FC’s website. After setting up an account, the fans can earn tokens by engaging in the activities organized by the club and will also be gaining rewards by using the tokens.

The rewards which the club is currently providing are, an opportunity of a virtual meet with the Hyderabad FC players, the fans will also be getting a chance to create exclusive content with the players which will be later posted on the club’s official social media handle. Adding to it, a surprise phone call to a friend from the players and many more such opportunities are listed for the fans.

Speaking on the occasion, Mr. Varun Tripuraneni, Co-Owner, Hyderabad FC, said: “We are elated to launch ‘Mera Hyderabad’ for our fans. It allows us to connect with our fans directly and reward them for their unconditional love and support. This will not only boost the fans’ excitement but the love and support from fans will also add to the team’s enthusiasm during and after the ISL season. With the last season’s performance, our fan base observed a significant increase. We look forward to reaching out to a wider set of fans through such engaging campaigns.”

Adding to it, Mr. Julien Raoust, Co-founder and Chief Commercial Officer, Fanprime, said: “We at Fanprime are delighted to be associated with Hyderabad FC and build ‘Mera Hyderabad’ for their passionate supporters. The newer version of ‘Mera Hyderabad’ comes after a successful beta version. Fans’ feedback and opinions were integrated into the latest version of ‘Mera Hyderabad’, which comes with a newer look and exciting features. Users will see a lot of additional exciting features getting added to the platform in the upcoming releases. It is surely exciting times ahead for the Hyderabad FC supporters.”

On the field, Hyderabad FC will be playing against FC Goa in their next ISL fixture, which is scheduled on December 18, 9:30 PM IST. While the Nizams are currently sitting third in the league table, collecting 10 points from their last five games.

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