The Bollywood movie Maidaan, which is presented by Zee Studios has reportedly landed a sponsorship with the ISL club Hyderabad FC.
The movie is said to be produced by Boney Kapoor, Akash Chawla, and Arunava Joy Sengupta.
The partnership deal will steadily work on providing a boost to the grassroots development in India especially football.
The unique partnership between sports and cinema will help the young generation talents to get a certain motivational boost by bringing certain stories of Indian footballers into the limelight.
A virtual press conference was hosted to launch the new partnership on 16th September. Mr Varun Tripuraneni – Co-Owner Hyderabad FC, Mr Boney Kapoor – Producer, Maidaan, Mr Amit Sharma – Director, Maidaan, Mr Akash Chawla – Producer, Maidaan and Mr Arunava Joy Sengupta – Producer, Maidaan and some other big names came together to announce the partnership deal.
Speaking on the association, Mr Varun Tripuraneni, Co-Owner, Hyderabad FC said, “We are honored and delighted to be associated with the Maidaan Team. This partnership will celebrate the legacy of Syed Abdul Rahim Sahab, who has been an inspiration not only to the football players in Hyderabad but across the footballing community in India. May it is from the times of Rahim Sahab to PV Sindhu, Hyderabad is known to have produced some of the finest sportsmen of our country who have contributed immensely to their respective sport and remain the pride of our nation. It is truly a proud moment for all of us at Hyderabad FC to be representing a city that has a rich history and legacy in sports. Our association with Maidaan will aid us in taking football to every corner of the country and promote the sport amongst young and aspiring football fanatics.”
Mr Boney Kapoor, Producer, Maidaan said, “Our association with Hyderabad FC, is a first-of-its-kind partnership in the industry. It is a natural fit as Maidaan brings forward the struggles and victories of Shri Syed Abdul Rahim just the way Hyderabad FC has overcome various challenges to rise from where they were in the league with sheer grit and determination. This is the beginning of a great friendship and partnership between two distinct entities.”
Mr Amit Sharma, Director, Maidaan commented “India has always been known to excel in the field of sports, be it cricket, football or even hockey- where India once dominated the sport for a long time. Our community is very passionate about the sport they play, and through this film, our intention is to bring forth the journey of a passionate sportsman, who grew up playing football in the maidans of Hyderabad and went on to become a national icon and role model to millions. Our association with Hyderabad FC is an ideal merger to propel football to new heights and revive the legacy of football across our country.”
Mr Akash Chawla, Producer, Maidaan said, “Sports and movies are two of the most preferred mediums of entertainment in India. India has a rich history of sports wherein; many unsung heroes have emerged. Unfortunately, many of them do not get the limelight and the appreciation that they deserve. Even today, many of them do not know about Shri Syed Abdul Rahim and his contribution to football in our nation. Through our movie Maidaan, we aim at enlightening the country about his hard work and contribution in building a strong legacy towards football in the country.”