The English football club, Hull City AFC have announced a new partnership with Swiffy, a leading South African financial technology and payment processing company offering digital payment infrastructure to businesses across Africa.
The alliance combines Hull City’s expanding global prominence with Swiffy’s mission to make payments easier, quicker, and more accessible in one of the world’s fastest-growing digital marketplaces.
Swiffy, headquartered in Durban, offers an end-to-end payments stack for businesses operating throughout Africa, with services for deposits, payouts, and settlement available 24 hours a day, seven days a week.
Swiffy will collaborate with Hull City during the 2026-27 season as part of the relationship, cooperating on digital, multimedia, and in-stadium activities. The collaboration will also allow Hull City to expand its link with supporters in Africa, where interest in the Premier League and the Club is growing.
Joe Clutterbrook, Chief Operating Officer at Hull City, said, “We’re really pleased to welcome Swiffy to the Hull City family. Swiffy is a business with a clear understanding of the African market and a strong focus on making digital payments work better for its customers. There’s a natural alignment between their ambition to connect businesses and customers across the continent and our own ambition to connect Hull City with supporters around the world.”
Swiffy’s payment infrastructure is particularly intended for online businesses, including foreign exchange, iGaming, and betting operators, to assist merchants in managing payments.
Swiffy Co-Founders, Jadie Naicker, Christian Di Zio and Neil Schwartzman commented, “We’re incredibly proud to partner with Hull City at such an exciting moment in the Club’s history. Their return to the Premier League represents ambition, resilience and the determination to compete at the highest level. Qualities that strongly resonate with the journey we’ve been on building Swiffy.
“For us, this partnership brings together two ambitious organisations with a shared drive to grow. The Premier League has an extraordinary following in Africa, and partnering with Hull City gives Swiffy a powerful platform to build our brand, showcase African fintech on a global stage and introduce Swiffy to new audiences. We’re excited to be part of Hull City’s journey back in the Premier League and look forward to building a partnership that extends well beyond this season.”
The agreement is part of Hull City’s ongoing efforts to expand its worldwide profile, the club’s return to the Premier League for the first time in a decade.
