Hull City, the English Football League (EFL) Championship team, have inked a sponsorship agreement with Ticketmaster Sport, a global leader in ticketing technology.
With this deal, the brand has been named the club’s new online ticketing platform.
Supporters will benefit from an improved user experience by utilising Ticketmaster’s higher-quality market-leading technology, which will simplify the consumer journey and accelerate the purchase process.
Its novel Virtual Venue feature enables supporters to virtually visit the MKM Stadium in an immersive 3D experience with 360-degree views of the whole stadium, making seat selection easier.
Joe Clutterbrook, Chief Operating Officer, Hull City, said, “This partnership will deliver a vastly improved experience for fans and corporate guests alike. The virtual stadium feature is a fantastic addition and will allow supporters to preview every seat before selecting where to sit. We are excited to be working with the biggest name in the game and look forward to a long and fruitful partnership together.”
Chris Gratton, Managing Director,Ticketmaster Sport, said, “We look forward to giving Hull supporters a premium ticketing experience, with leading digital ticketing solutions alongside our innovative Virtual Venue feature, which allows fans to preview their seat views before purchasing tickets. With our team of experts and extensive marketing capabilities, we are committed to helping the club achieve all their ticketing objectives this Championship season.”
Recently, the brand also inked a partnership with Fulham FC. As the club’s new official ticketing technology supplier, the ticket platform will be introducing novel ticketing alternatives, including digital season tickets, beginning with the 2024-25 season.