Women’s Rugby World Cup 2025, the quadrennial world championship for national rugby union teams, organised by World Rugby, has developed a partnership with HSBC, an international financial and banking services provider.
As part of the deal, the brand has been named as the official retail bank of the event, which is set to take place in England from August 22 to September 27 across eight iconic venues.
The agreement, which was disclosed on the eve of 100 days to go, marks a fresh partnership with Rugby World Cup and continues the leading international bank’s 14-year legacy of backing World Rugby events and campaigns, including its role as title partner of HSBC SVNS and its core ambition to promote the development of women’s sport globally.
HSBC’s commitment to women’s rugby has been centred on increasing visibility of the sport and empowering the next generation of athletes. Along with World Rugby, HSBC has helped over 500,000 young people pick up a rugby ball through grassroots programs.
In addition to helping players and spectators connect and enhance their love of sport, HSBC will provide chances for individuals to improve their financial health during the Women’s Rugby World Cup, ranging from entertaining activities for young fans to specialised financial wellbeing seminars for players.
England 2025, a widely anticipated event, promises to be a global celebration of rugby’s tremendous personalities, unstoppable athletes, and thrilling action. It has already been announced as the largest women’s rugby event ever, with 300,000 tickets sold so far, double the attendance from the last edition in New Zealand, and will be a watershed moment for the sport and women’s sport in general.
Alan Gilpin, World Rugby Chief Executive, said, “We are delighted to have HSBC as the Official Retail Bank of Women’s Rugby World Cup England 2025. Their long-term commitment to the growth of the sport, and particularly women’s rugby, continues to be transformational. This partnership is a testament to HSBC’s support in providing opportunities for aspiring players and inspiring new generations of fans around the world and is another strong endorsement of a tournament that will be the biggest and best yet.”
Becky Moffat, Head of Customer for HSBC UK, said, “HSBC is incredibly proud to be the Official Retail Bank for Women’s Rugby World Cup 2025, building on our longstanding partnership with World Rugby. Rugby’s values of integrity, passion and respect resonate with HSBC and our customers. From grassroots to the global stage, our aim is to support the growth of rugby – helping players, fans and communities achieve their ambitions both on and off the pitch.”
In recent times, HSBC has also developed sponsorship ties with quite some sporting entities, which includes BWF, Abu Dhabi Championship 2024 and Argentine Football Association (AFA).
