Tottenham Hotspur have expanded their long-standing relationship with HP, naming the technology company their official workplace solutions partner in a new three-year agreement as the Premier League club continues to strengthen the technology infrastructure supporting its sporting and commercial operations.
Under the partnership, HP will provide workplace technology hardware and solutions to Tottenham, extending its involvement across the club beyond traditional sponsorship and into its day-to-day working environment.
The deal builds on a relationship that began in 1995, when HP became a Tottenham shirt sponsor. The partnership has subsequently evolved through several phases, including HP’s return as a principal partner for the 2013-14 season and its appointment as the club’s official computer hardware supplier in 2018.
As part of that earlier agreement, HP supplied technology for Tottenham Hotspur Stadium, including point-of-sale systems, personal computing devices, commercial printers and displays. The relationship has therefore developed alongside Tottenham’s broader transformation into a major sports and entertainment organisation.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said, “We are delighted to strengthen our relationship with HP through this new three-year partnership, building on more than 30 years of collaboration between two organisations. Technology is fundamental to how we operate as a Club, and HP’s expertise and global reputation make them a natural partner as we continue to invest in our infrastructure. We look forward to working with HP to explore new opportunities as we continue to develop our relationship.”
Ruth Patterson, UK and Ireland Managing Director, HP Inc. UK Ltd, added, “Innovation is at the heart of everything we do at HP, which is why we’re delighted to become Tottenham Hotspur’s Official Workplace Solutions Partner. We’ve been proud to support the club’s technology journey for many years, helping lay the foundations for one of the world’s most innovative sporting venues, and we’re excited to continue that journey together. As organisations rethink how work gets done, HP is helping create more connected, intelligent workplace experiences. We look forward to bringing that expertise to Tottenham Hotspur as the club continues to innovate both on and off the pitch.”
The agreement also forms part of HP’s wider push into global sports. The company has significantly increased its sports portfolio in recent years, including major partnerships with Scuderia Ferrari HP in Formula 1 and Real Madrid in football. These deals demonstrate HP’s strategy of using elite sports properties to showcase its technology, brand and business-to-business capabilities.
For Tottenham, the partnership adds another layer to an increasingly sophisticated commercial and technology ecosystem. The club has also developed partnerships with brands including AIA, TCS, VSbet, Coca-Cola, and Elithair, spanning insurance, digital transformation, beverages, betting and consumer services.
With Tottenham Hotspur Stadium hosting Premier League football, NFL games, concerts and other major events, the HP relationship positions workplace technology as an increasingly important component of the club’s wider business infrastructure.
