The fantasy gaming company, Howzat has roped in former Indian batsman Yuvraj Singh as a brand ambassador. As per this deal, the cricketer will feature in Howzat’s advertisements as well as he would be the part of the brand communication.
Junglee Games operates Howzat, and it has over 9 million users. In the fantasy world, Howzat has cemented its reach in sports like Cricket, Football, and Kabaddi. Before Yuvraj, the brand had Irfan Pathan, Kumar Sangakkara, and Kieron Pollard as ambassadors.
Yuvraj Singh is one of the most celebrated cricketers. He retired from the international cricket in 2019. In his 19 years long career, the all-rounder played close to 800 games. With this association, the platform would aim to tap into Yuvraj’s fan-following in the country.
While commentating about his latest deal, Yuvraj said, “I love the quirky name, which not only resonates with every cricket fan but also helps the app stand out in a sea of similar-sounding fantasy apps. I am looking forward to connecting with sports enthusiasts using Howzat’s hugely popular ‘Beat the Legend’ feature and challenge their fantasy teams in upcoming matches.”
Aman Satija, head of growth and revenue, Junglee Games, said, “We are thrilled to welcome cricket legend Yuvraj Singh to Howzat. We have been watching him play and admiring him for the past two decades, whenever he padded up to bat for Team India. In our ‘Beat the Legends’ contests, fantasy sports enthusiasts can challenge Yuvraj’s teams in cricket matches.”
After a very successful 2020 in terms of sales growth and player acquisition, Howzat is poised to become India’s most popular fantasy cricket app. In the past couple of months, the platforms have taken long strides in the industry with its ‘Beat the Legend’ contest in which a user wins double cash.