House of Biryani (HOB), the tech-enabled cloud kitchen company that is revolutionising India’s most famous cuisine, has announced that cricketing star Mahendra Singh Dhoni has officially transitioned from strategic investor to brand ambassador.
This is a watershed moment in a cooperation founded on common principles such as consistency, discipline, accuracy, and large-scale performance.
MS Dhoni joined the House of Biryani executive team in early 2025, drawn to the founders’ clear ambition of developing a food brand the correct way – by combining technology, consistency, and a real passion for the product. What jumped out to him was how the team used technology to bring accuracy to every kitchen, guaranteeing that every dish of biryani had the identical experience every time.
Over the last year, Dhoni has gained a profound admiration for the co-founders’ approach, their hands-on engagement, their passion for quality, and their belief that great cuisine and excellent systems are not mutually exclusive. This founder’s attitude provided him with the courage to strengthen his relationship with the brand.
His journey from investment to brand ambassador is a natural extension of that mindset. House of Biryani has expanded from a single kitchen to a multi-city platform with locations in Mumbai, Delhi, and Dubai, while the “Meri Wali Biryani” experience has stayed similar throughout, regardless of peak hours, a new city, or a new pin code.
With strong foundations in place, HOB is marketing biryani not only as a cherished Indian food, but also as a globally scalable comfort category, comparable to burgers and pizza on a global scale.
“Consistency under pressure comes from strong processes. HOB has built a model where quality doesn’t depend on the outlet or the time of day. That’s very similar to how high-performing teams operate in sport,” said Mahindra Singh Dhoni.
House of Biryani aims to generate ₹500 crore in income in the next 4-5 years as part of its strategic expansion. HOB has quickly grown from a single kitchen to over 25 stores in Mumbai, Delhi, and Dubai. With over 10 million biryanis served, the increase has not come at the expense of quality, something the founders are particularly adamant about. Every new kitchen is an extension of a proven system, not an experiment.
The “Meri Wali Biryani” approach has also played an important role in increasing loyalty. By letting clients to choose their protein, spice levels, and favoured cuts, the brand turns a conventional dish into a bespoke experience. The outcome is a solid 45% repeat customer rate, indicating that the product connects profoundly with its target population.
Internationally, the Dubai launch (2025) serves as a key platform for further Middle Eastern and worldwide expansion.
HOB’s capital structure includes a mix of celebrity investors and institutional operators, such as Shardul Thakur, Rannvijay Singha, and Amol Parashar, as well as strategic investors such as Al Siraj Holdings and Angel Star Ventures, and senior private-equity professionals investing personally.
Dhoni’s upgraded position comes at a strategic inflexion point, and his affiliation is anticipated to:
- Increase national brand recall.
- Strengthen franchise and partnership discussions.
- Support worldwide market entry with an internationally known face.
- Strengthen HOB’s position as a process-driven, performance brand.
“MS Dhoni represents everything we stand for—discipline, consistency, and performance at scale. His journey with HOB began as an investor who challenged our systems and numbers. His decision to step in as brand ambassador validates the strength of our operating model and our global vision for biryani.” Says the quote from co-founders
As House of Biryani approaches the 500 crore sales mark, Dhoni’s increased participation boosts brand recognition, develops alliances, and positions the firm as a genuine contender in the global food-tech environment.
