Hotels.com and Arsenal have extended their global partnership with a new multi-year agreement, continuing a commercial relationship that brings together one of football’s most globally recognised clubs and a leading travel accommodation platform.
The renewed partnership builds on the agreement established in 2023, when Hotels.com became Arsenal’s official and exclusive hotel partner across both the men’s and women’s teams. The extension will continue to focus on connecting football fandom with travel, as supporters increasingly plan trips around live sporting events and memorable experiences.
Natalie Wills, Senior Vice President of Integrated Marketing and Creative at Hotels.com, said, “There’s no question football has a unique power to unite supporters in a shared passion they’ll cross borders for. As more travellers plan trips around meaningful experiences, we’re investing in partnerships that allow Hotels.com to show up in those moments of inspiration and intent.
“We’ve seen this partnership work. Arsenal gives us cultural resonance, access to the kind of globally engaged traveller we want to reach, and football is an important way for Hotels.com to connect passion with travel. We’re excited to extend our relationship and continue the partnership we’ve created together.”
Omar Shaikh, Global Partnerships & Ventures Director at Arsenal, added, “We’re delighted to continue our partnership with Hotels.com at such an exciting time for the club. Our supporters are at the heart of everything we do, and our partnership has helped create new ways for our global community to connect with us and share in some of our most memorable moments.
“We’re ambitious about building on those foundations, winning more together, growing this incredible community and deepening the connection our supporters feel with our club wherever they are in the world. Our partners play an important role in those ambitions, and Hotels.com shares our passion for bringing our communities even closer to us. We’re excited for the memories and experiences we will continue to create together in the years ahead.”
Under the original agreement, Hotels.com secured commercial rights including brand visibility across Arsenal’s match environments, player access for promotional activity and opportunities to develop bespoke content. The partnership also included Arsenal Women, giving the brand activation opportunities across both teams.
The renewal strengthens Arsenal’s portfolio of long-term global commercial partnerships while providing Hotels.com with continued access to the club’s international fanbase.
For Hotels.com, the agreement comes as sports-driven travel becomes an increasingly important part of the wider fan economy. For Arsenal, it reinforces the value of partnerships that can extend the supporter experience beyond the stadium and into travel, content and lifestyle.
