Hockey India League (HIL) 2024-25 has launched a new campaign ‘Hockey Ka Jashn,’ which aims to inspire hockey lovers nationwide.
The promotion will include a nationwide “Jashn Tour,” in which players will go to various towns to meet with communities and share their love of the sport in the lead-up to the league’s commencement.
Scheduled to begin on December 28 in Rourkela, this season of HIL offers a stunning exhibition of foreign and local talent as the league returns after a seven-year sabbatical. “Hockey Ka Jashn” is intended to commemorate India’s enthusiasm for hockey and bring fans closer to the game, bringing them together in the thrill and energy of the event.
As part of the promotion, the Jashn Tour will visit cities throughout India to engage fans and communities, strengthening the relationship between the sport and its followers. The ad highlights the league’s ambition of creating hockey India’s “Asli Game,” emphasising its cultural relevance and lively energy.
Hockey India League (HIL) Governing Committee Chairperson Dr. Dilip Tirkey, said, “We are thrilled to launch ‘Hockey Ka Jashn’ in the lead-up to the Hockey India League 2024-25. This campaign perfectly captures the essence of the league, where we celebrate not only the game but also the unifying spirit it brings. With world-class players coming together and fans from all walks of life gearing up to cheer for their favourite teams and players, the league is a true reflection of India’s passion for hockey. I am confident that ‘Hockey Ka Jashn’ will resonate deeply with the hockey community and elevate the excitement to new heights.”
Hockey India League (HIL) Governing Committee Member Shri Bhola Nath Singh, said, “The Hockey India League has always been about more than just matches; it’s about bringing people together to celebrate the sport we love. ‘Hockey Ka Jashn’ is our way of inviting every fan to join this celebration. We are committed to making this year’s league bigger, better, bolder, and more exciting than ever, and we look forward to creating an unforgettable experience for players and spectators alike. I urge fans across the country to get behind their teams and make this a true festival of hockey.”