The Holistic International Pravasi Sports Association (HIPSA), the body that governs the Global Pravasi Kabaddi League (GPKL), has appointed Cornerstone Sport, one of India’s leading sports and talent management agencies, as its exclusive strategic partner for franchise acquisition and title/powered-by sponsorships for both the Men’s and Women’s teams in Season 2.
Cornerstone Sport was chosen owing to its established track record of developing scalable sports properties, acquiring prominent sponsors, and collaborating extensively with franchise-led league models in India.
The competition enters its second season with a larger scale and structure, following a successful inaugural season under the name GIPKL (Global Indian Pravasi Kabaddi League).
Season 2 builds on that basis with the united global brand GPKL, expanding commercial and competitive prospects.
Cornerstone will collaborate closely with HIPSA to discover, analyse, and onboard franchise owners in significant Pravasi markets in India and abroad, for both men’s and women’s franchise categories, as well as drive the acquisition of marquee sponsors for the forthcoming season.
Ms Kanthi D Suresh, President of HIPSA, said, “After the strong response to our launch season as GIPKL, we are excited to return as GPKL with an expanded, global vision. With both Men’s and Women’s franchises forming the core of Season 2, we are committed to inclusive, high-quality kabaddi. Cornerstone’s deep network and commercial expertise align perfectly with the league’s growth trajectory.”
Cornerstone Sport added, “We are thrilled to partner with HIPSA from Season 2 of the Global Pravasi Kabaddi League. The dual Men’s and Women’s team format, along with its Pravasi identity, gives GPKL a distinct and compelling position in the sports ecosystem. We look forward to bringing strong franchise owners and leading corporate partners on board.”
The Global Pravasi Kabaddi League aspires to bring the global Indian community together through kabaddi by integrating regional representation, premier competition, and a gender-inclusive league format.
Season 2 is expected to considerably outperform the first season, with Cornerstone now in charge of commercial and franchise marketing.
The Holistic International Pravasi Sports Association (HIPSA) is a non-profit organisation dedicated to encouraging sports participation, community development, and cultural connections among the global Indian Pravasi population. HIPSA boasts itself with getting the sport of Kabaddi into the Guinness World Record in March 2024.
Cornerstone Sport is one of India’s leading sports and talent management firms, renowned for its strong commercial connections, brand strategy expertise, and athlete representation.
