The Indian sanitaryware company, Hindware has launched a new television ad campaign featuring players from the Indian Premier League (IPL) teams, Royal Challengers Bangalore (RCB) and Punjab Kings (PBKS), respectively.
The brand has launched four TVCs that feature Virat Kohli, Mohammed Siraj, and Glenn Maxwell from RCB, and the trio of Shikhar Dhawan, Arshdeep Singh, and Rahul Chahar from PBKS.
The advertisement is curated by Mullen Lintas, which showcases the high-quality bathroom products and solutions from the company that provides an elegant and comfortable bathroom experience similar to a luxurious hotel. The commercial will also be assisted by an extensive 360-degree promotion outreach including digital, social, OTT, print, radio, and out-of-home activations.
Speaking on the announcement, Mr Sudhanshu Pokhriyal, Chief Executive Officer, Bath Business, Hindware Limited, said, “As a leading player in the bathroom solutions market, we are always looking for innovative ways to connect with our customers. We are excited to launch our latest TVC campaign, ‘5-star Hotel Like Bathrooms’, which highlights the importance of creating a luxurious bathroom experience. Our products are designed to offer a premium and relaxing experience to our customers, and we believe that this campaign will resonate with them. Furthermore, our campaign features cricket phenoms who are the heartline for some many cricket fans. We are confident that with is collaborated TVC we will be able to connect with wider audience and reinforce our brand’s position across Indian markets.”
Ms Charu Malhotra, VP & Head of Marketing, Hindware Limited, said, “We are delighted to launch our new TVC campaign ‘5-star Hotel Like Bathrooms’, which features some of the biggest names in cricket. The collaboration between Hindware and Royal Challengers Bangalore and Punjab Kings is expected to bring increased brand exposure, stronger brand positioning, enhanced customer engagement, and subsequently increased revenue for the brand. The TVC will be followed with this 360-degree integrated campaign which comprises print, radio, digital, OTT, OOH & robust social plan as we aim to leverage the one of the biggest sporting extravaganzas – IPL and connect with millions of cricket fans across the country.”
Hindware is highly known for producing luxury bathroom equipment such as water taps, showers, Flush PVC cisterns, kitchen sinks, pipes, and many other sanitaryware and bathroom fittings. Currently, the entity is serving as the associate sponsor of the Bengaluru-based franchise and principal sponsor of the Punjab-based outfit for the ongoing IPL season.
Both the teams will be facing off each other for the first time in the tournament today in Mohali.