The leading beauty and wellness brand, Himalaya Wellness has unveiled a new advertisement campaign ‘India’s No. 1,’ featuring Royal Challengers Bengaluru (RCB) players Smriti Mandhana, Shreyanka Patil, Georgia Wareham, Renuka Singh, Richa Ghosh, and Charlie Dean.
Notably, Himalaya Wellness has signed on as the official face care partner of the RCB Women’s team [Women’s Premier League (WPL)], drawing up the best face wash of the brand range with the team’s vibrant players in an occasion of excellence, confidence, and performance.
The campaign begins with RCB’s practice session in which the players analyse the surprise arrival of the league’s No. 1 new squad. As their curiosity and suspense grow, they speculate on the team’s credentials, arguing its experience, track record, and expertise. Continuing its legacy of engaging, high-impact ads, Himalaya Wellness uses the notion of teams and experts to introduce a line of face washes, each catered to a certain skincare need.
These face washes are intended to provide targeted remedies, ranging from pimple control to dark spot removal to skin lightening. The line is inspired by nature and science, with unique components such as Neem, Swarasa Turmeric, and Vitamin C. Through this collaboration, Himalaya’s bestselling face washes will take centre stage, emphasising their skincare effectiveness while celebrating the spirit of champions. The campaign cleverly combines the league’s competitive atmosphere with Himalaya’s commitment to excellent skincare products.
Rajesh Krishnamurthy, Business Director, Himalaya Wellness, said, “We are thrilled to extend our partnership with the Royal Challengers Bengaluru women’s team for the third consecutive year in season 2025. Our long-standing association with WPL and RCB has been incredibly rewarding. With this year’s campaign, we wanted to bring an innovative twist that resonates with cricket and skincare enthusiasts. At Himalaya Wellness, we believe confidence and excellence go hand in hand, and RCB’s fearless spirit perfectly aligns with our brand ethos.”
Ragini Hariharan, Marketing Director for Beauty and Personal Care at Himalaya Wellness, commented, “Cricket and skincare may seem like different worlds, but they share a common truth—the right strategy makes all the difference. As India’s No.1 face wash brand, Himalaya Wellness ensures that everyone gets the right solution for their unique skin needs. Just as every player has a role that contributes to victory, every skincare solution is designed for a specific need, delivering expert care. With this campaign, we celebrate the power of expertise, whether in sports or skincare, because the right approach leads to winning results.”
Rajesh V Menon, Chief Operating Officer, Royal Challengers Bengaluru, said, “We are thrilled to enter the third year of our partnership with Himalaya Wellness. Royal Challengers Bengaluru embodies resilience, determination, and the unwavering pursuit of excellence—values that resonate with Himalaya’s commitment to confidence and self-care and we look forward to further strengthening this partnership.”
With this collaboration, Himalaya Wellness will interact with fans through a variety of on-ground and digital activations. It provides a distinct blend of skincare and sports, combining performance and self-care. The collaboration wants to encourage young women to embrace their strength, both on and off the pitch, with the confidence that comes from having clear, healthy skin.
