Himalaya Wellness, India’s leading wellness and personal care company, has unveiled its Cocoa Butter Intensive Serum Body Lotion alongside the launch of its new campaign #StrongWomenSoftSkin, featuring the Indian Women’s Ice Hockey Team.
The initiative marks the debut of Himalaya’s serum-infused body lotion, reinforcing the brand’s commitment to combining scientific innovation with natural care.
The collaboration celebrates shared values of strength, endurance, and compassion, qualities that define both professional athletes and Himalaya’s philosophy of holistic wellness.
The campaign film captures the spirit of the Indian Women’s Ice Hockey Team as they prepare for the rink, symbolising the balance between inner resilience and external care. The lotion, designed to protect skin even in extreme conditions, mirrors the team’s determination to perform in one of the toughest sporting environments.
The Himalaya Cocoa Butter Intensive Serum Body Lotion is formulated with natural-origin ingredients and enriched with cocoa butter, offering up to 48-hour moisturisation while maintaining a skin-friendly pH of 5.5. The serum-infusion technology ensures deeper nourishment and faster absorption, catering to modern consumers who expect both efficacy and gentleness from their skincare.
Speaking on the collaboration, Rajesh Krishnamurthy, Business Director- Consumer Products Division, Himalaya Wellness, said, “Partnering with the Indian Women’s Ice Hockey Team allows us to celebrate strength and resilience—values that have always been at the heart of Himalaya Wellness. Through this collaboration, we aim to inspire confidence and remind women that while they chase their goals, Himalaya Lotion cares for their skin every step of the way.
Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, added, “This campaign with the Indian Women’s Ice Hockey Team truly reflects what our product stands for—endurance, care, and protection that last even in the toughest conditions. It also reinforces our commitment to innovation rooted in nature and aligned with evolving consumer needs.
“From supporting initiatives like the Women’s Premier League to mentoring through our 1derwoman program, our commitment has always been to nurture potential and power dreams. As champions of women’s progress, we’re proud to stand behind those who play with heart, lead with purpose, and inspire a generation to rise both on and off the field.”
Harjinder Singh, General Secretary, Ice Hockey Association of India, continued, “Playing on ice demands exceptional strength, focus, and resilience. Our partnership with Himalaya Wellness feels like a perfect match — their philosophy of care and protection mirrors our approach to training and performance, where we push boundaries and stay strong even in the harshest conditions.”
Adding a creative perspective, Sunita Murthi, Co-founder, Chapter 5, the agency behind the campaign, shared,“The idea was to create a narrative that connects the spirit of sport with personal care. #StrongWomenSoftSkin shows that just as athletes rely on resilience and endurance to face challenges, the skin, too, deserves care that stands strong in every condition.”
Conceptualised by Chapter 5, the #StrongWomenSoftSkin campaign offers a refreshing blend of empowerment and innovation. It spotlights the strength of India’s women athletes while positioning Himalaya Wellness as a champion of real-world endurance and authenticity in beauty communication.
Through this initiative, Himalaya Wellness continues to strengthen its mission of blending science with nature, while supporting platforms that amplify women’s confidence, resilience, and representation in sport and society.
